David Searns | Co-CEO
A weekly newsletter? Are we insane???
That was me, 12 months ago.
For 20+ years, Haley Marketing produced a (mostly) monthly email publication. Originally, it was called The Idea Club. Then it became The BIG Idea.
But last September, we decided that we’d change things up.
People are busy, so we created a shorter form email…although I owe you more than a few apologies for the times when I broke that rule!
People are overloaded with ideas, so we decided to focus on one compelling idea or topic per week.
People want actionable insights, so we try to focus on how-to kinds of information.
And we rebranded our newsletter as SMART IDEAS Weekly.
Now, 52 weeks later, how are we doing?
I would really appreciate your feedback.
Do you find SMART IDEAS Weekly useful?
How can we improve?
What topics can we address for you?
Please take a minute. Click reply. And share your thoughts.
SMART IDEAS Weekly is truly your newsletter. It is a publication created to share sales, recruiting, and marketing best practices, tips, and insights specifically for the staffing industry.
With your help, we can make this publication an even more valuable resource for your business!
Thank you!
David
PS: Have you missed any issues?
Here is a list of the past year’s topics.
You can read all the past issues here.
- Sell bandages to a bleeding man
- How small staffing companies win
- Don't be all things to all people
- Promos in staffing
- CTAs to drive staffing sales
- Beyond smart goals
- Level the playing field in staffing
- Stop automating sales
- Embracing sales automation for growth (Jeff S)
- Staffing sales SOPs
- Stop getting ghosted in sales
- The power of gratitude
- Best advice - Start with Why?
- Best advice - How to pick the right marketing
- Best advice - Understand what works on each platform
- Priorities and overcoming grief
- Best advice - Do not underestimate speed to fill
- Best advice - Remarketing and retargeting ad campaigns
- Best Advice - Retain your salespeople
- Using PPC ads to recruit
- Blogging for sales
- The art of selling with an epiphany bridge
- To sell more, play the long game
- What I learned at the 2024 SIA Exec Forum
- No more check the box marketing
- Recruiting beyond (and with) Indeed
- Creating irresistible offers
- Using OPS to sell staffing services
- What is the value of staffing
- The most powerful motivator - excitement
- 3 feet from gold - converting hidden website visitors
- Sales pitch issue
- New experiences and overcoming fear
- The competition said what???
- Marketing ROI: How to know what works
- I cheated with AI
- Using content for sales leads
- Staffing company needs your help
- How to avoid selling on price
- Secrets of Staffing Success podcast highlights
- Winning clients in a down market (1 of 7: intro)
- Winning clients in a down market (2 of 7: upselling & cross selling)
- Winning clients in a down market (3 of 7: win backs)
- Winning clients in a down market (4 of 7: prospecting beyond cold calls)
- Winning clients in a down market (5 of 7: leads from alumni)
- Winning clients in a down market (6 of 7: problem solving)
- Winning clients in a down market (7 of 7: find your X Factor)
- 17 ways to screw up (staffing) advertising
- SMART IDEAS Summit lessons…and videos!
- 7 ways to accelerate sales & marketing results
- Marketing AI and the jobs market
Phew, that was a lot…
Now on to year two!
(Don't forget to hit reply and share your feedback) |
