David Searns | Co-CEO
As I sit here in an internet cafe, my social feeds are lighting up...
Pictures from Nashville. Friends reuniting. Keynote speakers inspiring.
And I'm not there.
For the first time in 24 years, I'm missing Staffing World.
No catching up with old friends over coffee. No sharing war stories at the hotel bar. No sneak peeks at the latest industry innovations.
And it hurts.
WHEN MISSING OUT REALLY STINGS
Staffing World isn't just another conference. It's our industry's reunion. The one time each year when everyone comes together.
It's where deals happen. Partnerships form. And next year's big ideas are born.
Missing it feels a little like...well, like missing Thanksgiving with the family!
But here's the thing about FOMO (Fear of Missing Out)...
It's not just about missing the fun. It's about the real losses:
- Missed learning opportunities
- Lost networking connections
- Delayed industry insights
- Postponed partnership discussions
That pit in your stomach? That's your brain telling you something valuable is happening without you.
And you know what?
That feeling is marketing gold.
TURNING FOMO INTO MARKETING MAGIC
Smart marketers know a secret: FOMO isn't just an emotion—it's a powerful motivator.
Why do limited-time offers work so well? Why do exclusive events fill up instantly? Why do "only 2 seats left" messages drive immediate action?
FOMO.
Let me show you how to harness it...
CREATE SCARCITY (FOR REAL!)
Don't just pretend something is limited. Actually limit it:
- Cap event attendance
- Create VIP-only experiences
- Set firm deadlines for your promotions
- Offer early-bird pricing that truly expires
- Create special incentives limited to just a few early adopters.
Example: We recently launched our new Sales Funnel Automation service with steeply discounted pricing for the first 10 clients. Sold out in record time. Why?
Because it was real scarcity, not manufactured urgency.
EXCLUSIVITY SELLS
People want what they can't have. So give them something they might not be able to get:
- Client-only workshops
- Invitation-only roundtables
- Beta testing opportunities
- Inner circle memberships
The key? Make it truly valuable AND truly exclusive.
TIME IS YOUR ALLY
Self-expiring offers work because they mirror real life. Here are a few more ways you can use them:
- Special pricing with a firm end date
- One-time-only events
- Limited enrollment periods
- Flash sales that mean business
But remember: The deadline must be real. Your audience can smell fake urgency from a mile away.
THE SECRET SAUCE: SOCIAL AMPLIFICATION
Want to amplify FOMO? Show what others are experiencing:
- Live social media feeds
- Real-time registration counters
- User-generated content
- Testimonials from participants
When people see others having valuable experiences, they don't want to miss out.
MAKING FOMO MARKETING WORK
Here's your playbook:
- Create real value with a great offer.
Don't manufacture FOMO around mediocre offerings. Make something worth fearing to miss.
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