HML Display – company

Idea Club Newsletter

Want to Recruit Better?
Be a Better Recruiter!

There's no better way to attract more (and better!) candidates.

If you've been in the recruiting industry for some time, you've probably got some tried-and-true recruiting methods. Maybe you pour your first cup of coffee and crack open your CRM (or your Rolodex if you're feeling old school) and start dialing.

How's that working out for you?

While it's likely the phone will always be an indispensible tool in the successful recruiter's arsenal, it's helpful to find out what's working for others in the industry.

Whether your recruiting program is going great or you're running into roadblocks, here are some tips that can help you perform even better.

1.
Be More Responsive.

Recruiters sometimes get a bad rap for not getting back to candidates quickly - or at all. Set yourself apart from typical recruiters by returning calls promptly, keeping candidates updated on the process and touching base regularly.

  • Phone calls. Set aside time each day to provide candidates with status updates so they know where they stand in their search and feel you have their best interests in mind.
  • Texts. Ask the candidates you work with if they are open to using text as a contact option. Consider using a service like Call-Em-All to broadcast messages to all of your candidates at once.
  • Handwritten notes. Want to really stand out? Take a few minutes to drop a note in the mail. Congratulate a candidate on landing a new job, extend birthday wishes or just let them know they're in your thoughts.
  • Newsletters. Remain top-of-mind with your candidates by sharing the latest tips and strategies for them to land a great job or plan their careers.
This regular communication will help candidates think of you as their recruiter instead of just a recruiter and think of you first when they're ready to make a career move.

2.
Make Yourself A Resource.

People want to work with the best - experts, celebrities, thought leaders - you name it. When a name is recognizable and respected, people choose them first. How can you put yourself in that position?

Share your insights and experience:

  • Articles or blogs. Write and share on your website or social media to demonstrate your expertise and drive traffic to your site.
  • EBooks & white papers. Take it a bit deeper with this more in-depth approach to keeping candidates informed. Offering more detailed information to your audience can go further to establishing trust. Present them as downloadable PDFs in exchange for registering on your site. Ask if you can send candidates updates as a way of building up your email list.
  • Candidate Resource Center. Add a resource center to your site where candidates can learn more about searching for jobs effectively, crafting a better resume or impressing on the interview.
  • Speaking engagements. Public speaking is said to be one of the most common fears, but it's one worth overcoming considering the dividends it pays. If you're not comfortable, consider joining an organization like Toastmasters where you can practice in a non-threatening environment.
  • Webinars. Use your newly honed speaking skills to conduct webinars. Advertise them on your website and social media and invite people from your email list. Choose topics of interest to your audience, such as leveraging social media in a job search or performing well in interviews.
  • YouTube. This platform is increasing in popularity, especially among millennials. Experiment with different video lengths from one, or two-minute tips you can record on your smartphone to longer, more involved productions.
  • Podcasts. More comfortable behind the mic than in front of the camera? You're in luck! Podcasts are booming. Upload yours to your website and get them listed on iTunes, Stitcher and other media.

3.
Engage on Social.

Today's job seekers - particularly younger ones - spend a lot of time on social media. Master the medium if you want to connect with them. Smart recruiters have increased their social media activity on LinkedIn, Facebook and Twitter. Here's what you can do:

  • Post jobs. Don't inundate your feed with every job that comes up, but you could post one or two a day without becoming annoying. Use social media for unique or tough-to-fill positions.
  • Share success stories. Candidates love to see how other people are doing. Posting success stories demonstrates that you know what you're doing. It's a great way to boast about your skills without saying it yourself.
  • Follow candidates on Twitter. See what they're up to, what insights they have to offer and when they might be dissatisfied with their current job.
  • Participate in LinkedIn Groups. Add your own insights so you'll be recognized as an expert. Keep an eye out for group members who might be a valuable addition to your team.

Make Your Website a Job-Seeker Destination

  • Make your site easy to bookmark (add a button)
  • Optimize your site for mobile
  • Keep your application simple
  • Update blogs regularly
  • Direct traffic back through social media
  • Mobile search. Mobile apply. Mobile updates
  • Allow candidates to create job alerts

6 Old-School Ways to Find New Candidates

  • Hold an open house
  • Visit a college campus
  • Ask for referrals
  • Send postcards to your candidate base (try a fun message like “Wish you were here”)
  • Post classified advertising
  • Host or attend job fairs

3 of the Newest (and Most Effective) Recruiting Tools

Recruiters sometimes get a bad rap for not getting back to candidates quickly - or at all. Set yourself apart from typical recruiters by returning calls promptly, keeping candidates updated on the process and touching base regularly.

  1. Social Recruiting
  2. Re-recruiting
  3. Optimizing job descriptions
This regular communication will help candidates to think of you as their recruiter instead of just a recruiter and think of you first when they're ready to make a career move.

But the BEST way to become a better recruiter?

Call Haley Marketing! We can set you up with a winning website, mobile and SEO optimized, and loaded with all the goodies that will bring in job seekers and keep them coming back for more. We can work with you to create and implement a complete marketing plan, or you can choose a la carte from some of the latest marketing innovations for recruiting like blogging, re-recruiting and Social Pro. Visit us at www.haleymarketing.com or call us at 1.888.696.2900 to get started.