Staffing Industry Marketing Show 'n Tell
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Samples (and results) of some of the best websites and marketing campaigns in the staffing industry. Check out the free webinar with full details: http://www.lunchwithhaley.com/videos/show-n-tell/
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Staffing Industry Marketing Show 'n Tell
- 1. Show‘N Tell Recent work and case studies
- 3. A&A Search A & A Search was looking to combine all of their divisions (IT, IT Financial and ClinLab Scientific) into one easy-to-navigate site. • Three main boxes use a rollover to provide an overview of each division. • Blog feed autopopulates as new posts are added.
- 4. A&A Search Large drop down nav allows easy access to any of the services pages.
- 5. A&A Search An accordion menu displays details on frequently available jobs.
- 6. StaffMasters wanted to strongly brand themselves as a high-end, quality staffing firm, who are experts at high-volume industrial staffing. • Tall home page design provides an introduction to all their services. • Hot jobs are dynamically fed into the home page. • Multiple navigation options make it easy for employers and job seekers to find information. • Contact form is integrated into home page for easy response. StaffMasters
- 7. Full home page * We know this is a little hard to see in a slideshare. Check out the live site to see this website in action: www.staffmasters.com StaffMasters
- 8. • Subpage banners effectively introduce services. • Relevant news is fed in from the blog. • Contact form integrated into every page. • Testimonials update as new ones are received. • Paralax effect adds a fun element to the design. StaffMasters
- 9. BOS Staffing wanted a clean, professional site to help their firm expand into new markets. • Home page features a simple Employers / Job Seeker focus. • Responsive design ensures site looks great on all devices. BOS Staffing
- 10. BOS Staffing This is the full home page featuring news, jobs and quick links. This site includes the Haley Marketing Job Board with TempWorks integration: • SEO-optimized job posts • Mobile search • Candidates apply right in the TempWorks ATS
- 11. @Work Personnel wanted a bold design for their new site. • Parallax scrolling effectively introduces all divisions. • Simple copy with clear calls-to-action. @Work Personnel
- 13. In 2013, Haley Marketing completely re-engineered our Starter Site process. The result: • Great new designs. • Mobile-optimized sites. • Faster builds. • More features for 30% less cost than before. The NEW Starter Sites
- 14. Starter #2 This is the base design. The NEW Starter Sites
- 15. And here is a finished example. The NEW Starter Sites
- 16. Starter #9 This is the base design (partial home page shown). The NEW Starter Sites
- 17. And a finished example. The NEW Starter Sites
- 18. Starter #5 This is the base design (partial home page shown). The NEW Starter Sites
- 19. A finished example. The NEW Starter Sites
- 20. Starter #13 This is the base design (partial home page shown). The NEW Starter Sites
- 21. A finished example. Want to see all the Starter Designs? Contact Haley Marketing at 1.888.696.2900. The NEW Starter Sites
- 23. Mobile design has become a BIG trend in 2014. • 15% of all staffing web traffic. • 30% of job seekers. We’re Going MOBILE
- 24. We’re Going MOBILE All our new Starter Sites feature unique mobile designs. And all our websites are responsive (so they look great on any device).
- 25. Mobile Job Board
- 26. Our Job Board software has been updated. • New look • Mobile optimized • Proximity searching • Full SEO for each job • Two standard applications • Dozens of new display options and customization settings Mobile Job Board
- 27. Mobile Job Board Google Analytics for a client that launched our mobile-optimized job board in Jan. 2014.
- 28. More ATS integrations are available! • ABD (Ultrastaff) • Akken Cloud • AST • Avionte • Bond eEmpACT • Bullhorn • COATS • Sendouts • Talent Rover • Tempworks • TKO • WinSearch Job Board Integrations
- 30. Blogging’s not new. But the results continue to grow. Blogging remains the #1 way to improve SEO and drive web traffic! Blogging
- 31. Call-to-Action Banners Adding graphic calls-to-action to blog posts yields more response.
- 32. Here are a few examples of blogging results. Look at both the increase in traffic from search engines and increase in total traffic. Blogging Increases Traffic
- 33. Blogging Increases Traffic Even after four years – blogging continues to drive more and more site visits.
- 34. Another example of consistent gains over time. Blogging Increases Traffic
- 35. While we often see seasonal traffic declines in the 4th quarter, the overall direction continues up even after three years of blogging. Blogging Increases Traffic
- 36. Adding visuals to blog posts is ideal for social sharing. Unique variations of graphics are created for Facebook, Twitter, LinkedIn and Google+. Social Sharing
- 37. Can you guess when we started social sharing? (Hint: January 2014) Social Sharing
- 38. Social referrals to this firm’s website have exploded. Comparing November 2013 (first month) to April 2014. Social Sharing
- 39. Another example for an IT staffing firm. Social Sharing
- 40. Once again, can you guess when we started social sharing? (Hint: April!) Social Sharing - IT Staffing
- 41. More great results. Comparing November 2013 (first month) to April 2014 (current). Social Sharing - IT Staffing
- 42. Another example of sharing blog posts on Facebook, LinkedIn and Twitter. For this firm, some had graphics, some did not. Social Sharing
- 43. Social Sharing Look at the impact on Facebook likes from 2013 to 2014!
- 44. Blogs are great for SEO and social media. But they should also be shared directly with people you know. Repurpose blog content into a monthly email publication. Blogs to Newsletters
- 45. Or convert blog content to rich media like an eBook. Blogs to eBooks
- 47. We completely revamped HaleyMail in 2013. • Redesigned our client and candidate newsletters. • More than doubled the monthly content. • And in 2014, we added bolder visuals, more rich media content, and graphics for social sharing. Content Marketing (HaleyMail)
- 48. Here’s an example of a fully branded version of a HaleyMail email. (The left side is a close-up) Content Marketing (HaleyMail)
- 50. Skill marketing works. This tool lets you use your website to market talent with a social media type of look. Talent Showcase
- 51. Today, everything old is new again. Direct mail is the express lane to your prospects. A well-designed campaign will dramatically increase your closing rates! Direct Marketing
- 52. More than 70% of email is read on a mobile device. So we’re designing email to be more mobile friendly. • Shorter copy • Bigger fonts • Larger calls-to-action Mobile-friendly email
- 53. ABOUT HALEY MARKETING GROUP At Haley Marketing, we are staffing industry specialists. We offer a range of services to satisfy the marketing needs and fit the budgets of all kinds of staffing firms. Our services include: • Website Design • Website Content • Social Media Marketing • Blogging & Content Marketing • SEO & PPC Management • Newsletters & Email Marketing • Integrated Staffing Campaigns • Direct Mail • Marketing Strategy • Creative Services Solutions to the staffing industry’s challenges. Prices YOU can afford. For more information, call us today. 1-888-696-2900 www.haleymarketing.com