Online Advertising for Staffing Companies

PPC, remarketing, and targeted ads, OH MY!

Want to get to the top of Google results…instantly? Do you want to recruit more candidates from Facebook?

You can do this with pay-per-click (PPC) advertising, and in this lunch with Haley we will show you how to:

• Generate more leads by getting your company to the top of search results with PPC advertising
• Use remarketing to deliver targeted ads to those most likely to take action, previous visitors to your website
• Target specific prospects with Facebook campaigns based on demographics, geography, and more

Details

Recorded: Thursday, May 19, 2016 at 2:00 PM EDT

Duration: 1 hour

ASA CE Credit: 1.0 hour Passive CE

Presenters

Jenny Keller Yesilevskiy, Digital Marketing Manager, Haley Marketing

Jenny Keller Yesilevskiy is the Digital Marketing Manager at Haley Marketing and our resident online advertising guru. She works with our clients to execute pay-per-click and online marketing campaigns for lead generation, recruiting, branding, and engagement.

Matt Lozar, Director of Recruitment Marketing, Haley Marketing

Matt is our product manager for programmatic job advertising and all our recruitment marketing services. A self-defined data nerd, Matt loves to test strategies and tactics to scientifically help our clients get the best ROI on their ad spend.

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