Samples (and results) of some of the best websites and marketing campaigns in the staffing industry.
Check out the free webinar with full details: http://www.lunchwithhaley.com/videos/show-n-tell/
3. A&A Search
A & A Search was looking to
combine all of their divisions (IT,
IT Financial and ClinLab Scientific)
into one easy-to-navigate site.
• Three main boxes use a rollover
to provide an overview of
each division.
• Blog feed autopopulates as new
posts are added.
6. StaffMasters wanted to strongly
brand themselves as a high-end,
quality staffing firm, who are
experts at high-volume industrial
staffing.
• Tall home page design provides
an introduction to all
their services.
• Hot jobs are dynamically fed into
the home page.
• Multiple navigation options make
it easy for employers and job
seekers to find information.
• Contact form is integrated into
home page for easy response.
StaffMasters
7. Full home page
* We know this is a little hard to see
in a slideshare. Check out the live
site to see this website in action:
www.staffmasters.com
StaffMasters
8. • Subpage banners effectively
introduce services.
• Relevant news is fed in from
the blog.
• Contact form integrated into
every page.
• Testimonials update as new ones
are received.
• Paralax effect adds a fun element
to the design.
StaffMasters
9. BOS Staffing wanted a clean,
professional site to help their firm
expand into new markets.
• Home page features a simple
Employers / Job Seeker focus.
• Responsive design ensures site
looks great on all devices.
BOS Staffing
10. BOS Staffing
This is the full home page featuring
news, jobs and quick links.
This site includes the Haley
Marketing Job Board with
TempWorks integration:
• SEO-optimized job posts
• Mobile search
• Candidates apply right in the
TempWorks ATS
11. @Work Personnel wanted a bold
design for their new site.
• Parallax scrolling effectively
introduces all divisions.
• Simple copy with clear
calls-to-action.
@Work
Personnel
13. In 2013, Haley Marketing
completely re-engineered our
Starter Site process.
The result:
• Great new designs.
• Mobile-optimized sites.
• Faster builds.
• More features for 30% less cost
than before.
The NEW
Starter Sites
23. Mobile design has become a BIG
trend in 2014.
• 15% of all staffing web traffic.
• 30% of job seekers.
We’re Going
MOBILE
24. We’re Going
MOBILE
All our new Starter Sites feature
unique mobile designs.
And all our websites are
responsive (so they look great on
any device).
26. Our Job Board software has
been updated.
• New look
• Mobile optimized
• Proximity searching
• Full SEO for each job
• Two standard applications
• Dozens of new display options
and customization settings
Mobile Job
Board
32. Here are a few examples of
blogging results.
Look at both the increase in traffic
from search engines and increase
in total traffic.
Blogging
Increases Traffic
34. Another example of consistent
gains over time.
Blogging
Increases Traffic
35. While we often see seasonal traffic
declines in the 4th quarter, the
overall direction continues up even
after three years of blogging.
Blogging
Increases Traffic
36. Adding visuals to blog posts is
ideal for social sharing.
Unique variations of graphics
are created for Facebook, Twitter,
LinkedIn and Google+.
Social Sharing
37. Can you guess when we started
social sharing?
(Hint: January 2014)
Social Sharing
38. Social referrals to this firm’s
website have exploded.
Comparing November 2013 (first
month) to April 2014.
Social Sharing
44. Blogs are great for SEO and
social media.
But they should also be shared
directly with people you know.
Repurpose blog content into a
monthly email publication.
Blogs to
Newsletters
45. Or convert blog content to rich
media like an eBook.
Blogs to eBooks
47. We completely revamped
HaleyMail in 2013.
• Redesigned our client and
candidate newsletters.
• More than doubled the
monthly content.
• And in 2014, we added bolder
visuals, more rich media content,
and graphics for social sharing.
Content
Marketing
(HaleyMail)
48. Here’s an example of a fully
branded version of a HaleyMail
email.
(The left side is a close-up)
Content
Marketing
(HaleyMail)
50. Skill marketing works.
This tool lets you use your website
to market talent with a social
media type of look.
Talent Showcase
51. Today, everything old is
new again.
Direct mail is the express lane to
your prospects.
A well-designed campaign will
dramatically increase your
closing rates!
Direct
Marketing
52. More than 70% of email is read
on a mobile device.
So we’re designing email to be
more mobile friendly.
• Shorter copy
• Bigger fonts
• Larger calls-to-action
Mobile-friendly
email
53. ABOUT HALEY MARKETING GROUP
At Haley Marketing, we are staffing industry specialists. We offer a range of services to satisfy the
marketing needs and fit the budgets of all kinds of staffing firms.
Our services include:
• Website Design
• Website Content
• Social Media Marketing
• Blogging & Content Marketing
• SEO & PPC Management
• Newsletters & Email Marketing
• Integrated Staffing Campaigns
• Direct Mail
• Marketing Strategy
• Creative Services
Solutions to the staffing industry’s challenges.
Prices YOU can afford.
For more information, call us today.
1-888-696-2900
www.haleymarketing.com