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Haley Marketing's Best of 2016

Articles. eBooks. On demand webinars. Blog posts. And one research study.

Jumpstart 2017 with our best advice from the past year

Idea Club Feature Articles

The Idea Club is our monthly email newsletter featuring long-format articles and infographics. Here are our favorite (and most popular) topics:

11 Ways to Write Better Job Posts

Do your jobs stand out on Indeed...or CareerBuilder...or Craigslist? Are they attracting the quantity—or quality—of candidates you need? If you want more candidates, WRITE BETTER POSTS. This article showed 11 proven ways to craft better job posts to attract and engage top talent.

Write Job Posts That work

3 Ways to Attract More (and Better) Candidates

It's a jobseeker's market. While you can't "create" candidates, you can create a stronger desire to work for (and be represented by) your staffing firm. How? Start with these ideas.

Start with these Ideas

7 Ways to Get Clients and Candidates to CALL YOU

Imagine a world with NO COLD CALLS! Where employers and job seekers come to you. This is what you can do with content marketing -- using your website, SEO and social media to get people to find your company, position yourself as a market leader, and drive more inbound leads. These seven best practices will show you the keys to success.

View the Slideshow

Lunch with Haley Webinars

Did you know Haley Marketing's Lunch with Haley webinars count for ASA continuing education credit? Did you know that all our past webinars are available on demand at www.lunchwithhaley.com?

Lunch with Haley is where we do a deep dive on critical topics to help you improve sales, implement the latest marketing techniques, enhance your recruiting and learn from some of the staffing industry's top consultants. Here are our favorite webinars from 2016:

25 Innovative Sales, Marketing, and Recruiting Ideas for 2016

Our mission at Haley Marketing is to help you make this year your best ever, and we kicked things off with an hour of ideas you will not want to miss. We asked our entire team to share their best sales, social media, recruiting and other marketing ideas – and we told them not to hold anything back.

Watch Now

For Managers: Ten Tactical Tips to Boost Sales Performance

Roll up your sleeves and get ready for an action-packed webinar filled with content-rich nuggets of gold. Guest presenter Scott Love, Professional Speaker and Recruiter Trainer, shows you ten tactical ideas that can take your sales to your peak level. If you manage a team of sales people or recruiters, you need to listen to this webinar.

Watch Now

Creating Your Core Story

Too many companies use the same words to describe their differentiation. When everyone is saying the same things, people don't know what to believe and these overused messages commoditize your services. David Searns, CEO of Haley Marketing Group, will show you how to analyze your differentiators, develop your value proposition, and create a core story that can serve as the foundation for your sales and marketing.

Watch Now


Sometimes and article or webinar isn't quite enough. When we have too many ideas to share to fit into an Idea Club or Lunch with Haley, we turn out an eBook. Here are the new ones we wrote this year:

2016 Sales, Marketing & Recruiting Challenges Survey

In August, we surveyed more than 400 staffing executives to find out what's working (and what isn't) in sales, marketing and recruiting. This report will show you what we learned:

Get the Survey Report

2016 has been an AMAZING year...now on to 2017

This year, the staffing industry hit record heights, the stock market reached record highs, and we survived the most unusual election in memory. Overall, it's been a good year to be in staffing (and to be a partner with staffing firms!).

As we look forward to 2017, we wish you all the best, and we offer you our support to make 2017 an even better year! We hope you enjoy and find great advantage in all the resources in this issue of the Idea Club. And if you'd like some specific help developing ideas for your firm, please don't be shy about reaching out. Call us. Email us. Or just continue to take advantage of all the freebies Haley Marketing offers!

Happy Holidays!

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Let our team help guide your marketing strategy this year.