Idea Club Newsletter
Back in 1965, Intel co-founder Gordon Moore made a prediction known as Moore's Law, which states
that computer processing speed doubles every 18 months. Amazingly, Moore's Law has held true for more than 50 years, and a computer chip today is more
than 68 BILLION TIMES faster than a chip in 1965! "Keeping up" involves more than just buying faster computers every couple of years. A lot more.
If you look at staffing and recruiting, new technology has fundamentally altered: Today, you have chatbots, AI and RPA (robotic process automation) changing how you engage with
talent and fill job orders. You have texting, social messaging and voice interfaces redefining
how you communicate. You have cloud-based computing and mobile technology altering where and
when you work. This is an amazing time to be in the staffing industry, but if you don't embrace the changes that
tech advances will continue to bring, you'll fall behind. Fast. At Haley Marketing, technology is a big part of what we do. Career Portal (job board) software.
Talent Showcase software. Wordpress Plugins. Chatbots. We have an entire technical team
dedicated to continually upgrading our staffing tech (and building new tools) to keep clients at
the leading edge. Over the past year, we've launched new products and made major upgrades to all our marketing
technology. Our goal is to provide the tools your business needs to build your brand, attract
talent and most importantly, get employers and job seekers to contact your company. Here's a
quick overview:
If you'd like to know more about any of our
tech products, just say the word. Major feature upgrades to our career portal software make it easier for job seekers to apply,
automate job sharing (pushing your jobs to more places), increase job discoverability and help
you build stronger talent communities: Our Talent Showcase was created to make skill marketing most placeable candidates (MPCs) easier and
more effective. In 2019, we made three upgrades to help you place more qualified talent, faster: Did you know that Haley Marketing developed our own email marketing software? HaleyMail is the
software that powers our newsletter, top candidates, hot jobs and seasonal eCard email delivery. It
also powers content libraries on our clients' websites (the Staffing Resource Center and Candidate
Resource Center), and it even dynamically creates landing pages to lead capture. Video has taken the marketing world by storm, rapidly becoming the most popular form of content in
the world! To help you capitalize on this revolution, we've launched two high-impact, affordable video marketing
services. Ideal for promoting jobs, blogs and testimonials, as well as skill-marketing talent, these
new services allow you to create fully branded, thumb-stopping videos that increase job
applications. Place talent faster. Strengthen your positioning. And improve the candidate
experience. NetSocial is our newest marketing tech product. It's a platform to dramatically amplify the social reach of your content. NetSocial streamlines and automates content sharing for your whole team - to maximize your recruiting, branding and sales efforts. NetSocial is currently in the final phases of testing. In fact, we're looking
for a few beta testers. If you'd like to be part of our "test lab" and get early access to this
amazing product, contact
us! Google's and Facebook's algorithms have evolved dramatically in recent years. Those changes have made it tougher for your firm to generate high-quality leads, attract better applicants, dominate search results and stay in front of employers and job seekers. In 2019, we created four powerful PPC packages to work with Google's and Facebook's
changing tech. Each helps you reach the right audience. With the right message. At the right
time. Without blowing your budget: We didn't become the industry's leading web developers by being satisfied with the status quo. We continually push the envelope with fresh designs and superior technology you won't find anywhere else. Last, but certainly not least, we custom developed a new suite of tools to give your firm more ways to showcase your jobs, talent and your team. With advanced filtering and branding options, as well as convenient shortcode builders, these plugins make it easy for you to increase conversions, prove your value and build your brand. At Haley Marketing, our mission is to make world-class marketing more affordable. As the impact of technology continues to affect the staffing industry, we embrace the changes it brings - and remain committed to developing and enhancing our tech to bring new tools and new services to help you stand out. Stay top-of-mind. And sell more.Embrace the Change!
Staffing tech upgrades to prepare your firm for 2020 and beyond
So, what does this mean for your staffing company?
Keeping up with tech is hard!
When it comes to your marketing technology, we're here to help!
What's our tech team been up to?
One of our marketing educators would be happy to hop on a call with
you!Career Portal (Job Board software)
Enhanced Google for Jobs Integration
More ATS and Marketing Partner Integrations
Better Job Distribution
Enhanced Reporting
Talent Engagement
Other Feature Enhancements
Talent Showcase
Want to see the Talent Showcase in action?
Check out this example
HaleyMail
2019 HaleyMail enhancements include:
Want to see an example of HaleyMail and our Resource Centers?
Check out this example
Video Marketing
New Services:
NetSocial
Here's what NetSocial can do:
PPC (Pay-Per-Click advertising)
Websites
Recent Advancements:
HMG WordPress Plugin Suite
Plugin Highlights
A marketing company. A content company. And a tech company.
Ready to talk marketing tech?