"My name is David. And I have a cold calling problem."
In staffing, marketing has always been about making more calls. But is that the BEST way to sell staffing services? It's inefficient. Reps aren't very good at the calls. And worst of all, your clients HATE the calls--you are actually antagonizing the people with whom you want to build relationships!
2013 is shaping up to be a great year for the staffing industry. Will it be a great year for your firm?
As you look to grow your sales--and get past the commodity pricing pressure--be sure to take advantage of the innovative ideas in this month's feature article on content marketing.
