Using Content to Drive Your
Employment Brand

Employment branding can help make your job advertising more effective, attract and keep better talent and consistently outperform your competition.

Here are 6 steps to an effective content-driven employment brand.

SEE THE STEPS

A Quick Note

Hi Reader,

Back in late December, I had read that the talent shortage would be ending by mid-January as workers on the sidelines ran out of savings.

Well, despite those predictions, it ain’t over!

Even as unemployment rates fall to pre-pandemic levels, the talent crisis persists. So, what can you do to fill your open orders?

Today’s BIG IDEA will show you how to build your brand using content as a way to tell your story, increase your visibility, attract the right kinds of talent, and improve SEO. In this market, best brand wins!

When it comes to building your brand, I want to share a “bonus” article with you. It’s a post I recently wrote about how staffing and recruiting companies can create REAL differentiation. I hope you don’t mind the not-so-eloquent title: Is Differentiation Bullsh!t?

Enjoy the articles. If you need help with your recruitment marketing…or getting more of the candidates visiting your website to actually apply, give us a call. We’re happy to help!

Regards,

David Searns
Co-CEO
Haley Marketing | 1.888.696.2900 | www.haleymarketing.com

P.S. Proud Papa Moment!

I am very pleased to tell you that Becca Searns (yep, my daughter) is our new Director of Creative Services. After 8 years working with Haley Marketing, she will now lead our creative team in delivering our mission of making world-class creative marketing easy and affordable.

With a degree in New Media Design and an MBA from Rochester Institute of Technology, Becca brings a unique mix of UI/UX design, technical, and business skills to our creative team. Read more about her here.