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SMART IDEAS #13: Best advice series

Weekly inspiration for the staffing industry

ISSUE #13  |  January 6, 2023

New this Week:

• Start with why

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SMART IDEA #13: Start with why

Hello and Happy New Year!

To kick off 2024, we’ve asked several members of the Haley Marketing Team to share their #1 sales, marketing, and/or recruiting tip.

Let’s get started with some advice from Brad Smith, Chief Strategy Officer.

Take it away, Brad!

Brad Smith | Chief Strategy Officer

Marketing is like the ultimate puzzle game, isn't it?

You've got all these pieces to fit together to create awareness, generate leads, and ultimately win customers.

But here's a pro tip that can give you a real competitive edge:

Start with the "why."

You see, when it comes to promoting your staffing company, it's essential to go beyond the surface-level what and how.

Dig deeper and uncover the hidden gem that can unlock your true potential: the reason behind why you do what you do.

So, why is starting with the “why” a game-changer?

Well, it's simple. By focusing on the specific problem your staffing solutions solve, you're painting a vivid picture of how you make the end buyer's life better, more engaging, and problem-free.

Here's another way to think of it: pizza.

Yes, you read that right.

Imagine you're craving a mouthwatering slice of pizza. You're not just looking for any pizza; you want that ooey-gooey cheese, the perfect crust, and toppings that make your taste buds do the happy dance.

That's your "why.” You crave that exceptional pizza experience, and you won't settle for anything less.

Similarly, your potential clients are craving a solution to their staffing woes.

They want to find the perfect fit for their team, seamlessly and effortlessly. But they also crave a partnership with a staffing agency that understands their unique challenges and truly cares about their success.

That's their "why."

When you start with the “why,” you're not just selling your services. You're becoming a trusted partner, someone who's in it for the long haul, committed to helping businesses navigate the ever-changing world of staffing.

By highlighting your "why,” you'll gain more traction, visibility, and respect from your target audience.

You'll no longer be seen as just another vendor, but as a kind of staffing superhero, swooping in to save the day with your incredible solutions.

So, when you're crafting your next marketing campaign, remember this simple yet powerful advice: start with the "why."

Remember to focus on:

  • The problem you solve.
  • The value you bring.
  • The difference you make.

And watch as your brand transforms from a mere vendor into a trusted partner, ready to conquer the staffing challenges of any client who crosses your path.


What do you think of this issue of SMART IDEAS Weekly? Love it? Hate it? Either way, we’d love to hear. Just click reply and tell us your thoughts.

Have a topic (or challenge) you want us to address?
Tell us that too! We’d be happy to provide specific tips for you in future issues of our SMART IDEAS Weekly.

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