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SMART IDEAS #18: Remarketing and retargeting

Weekly inspiration for the staffing industry

ISSUE #18  |  February 10, 2024

New this Week:

• Remarketing and retargeting

• Got feedback?

• Want more ideas to drive sales?

Happy Saturday! Here is another in our “what I learned about marketing” guest post series with advice from Brad Smith, our Chief Strategy officer.

I hope you enjoy today’s SMART IDEA.


SMART IDEA #18: Remarketing and retargeting

Brad Smith | Chief Strategy Officer

Listen up, marketers – because I've got a game-changing strategy for you in 2024.

Remarketing and retargeting ad campaigns. 

Sure, it’s nothing new.

But trust me. Once you start implementing this very affordable advertising, you'll wonder how you ever survived without it.

By evaluating Google Analytics on hundreds of staffing company websites, we've discovered that return visitors to your website are like golden nuggets waiting to be harvested. They're already interested in what you have to offer, and they're just a few steps away from converting.

But here's the kicker. 

Staffing and recruiting isn't a one-call or one-visit close. And when someone comes back to your website, they are TWICE AS LIKELY to take an action—meaning contact you about your services or apply to a job.

Enter the remarketing or retargeting campaign. These powerful tools will keep your brand top-of-mind and ensure you're there at the right moment – when the current provider drops the ball or when a top-tier candidate needs help finding a perfect assignment.

Think of it like being that reliable friend who swoops in just when you're needed most!

Here's the best part: Remarketing and retargeting campaigns are a low-cost way to stay in front of people that you've already spent a pretty penny to reach. 

Retargeting is the ultimate ROI booster.

You've invested tens of thousands of dollars to get eyeballs on your website, so why not make the most of it?

  • Cleverly crafted ads and strategic targeting lets you re-engage potential clients and candidates who have shown interest in your business. 
  • By displaying your ads across various digital platforms, like Google’s advertising network and social media sites, you'll keep your brand fresh in their minds.
  • When the time is right, employers and job seekers will come back to you, ready to take the plunge and convert.

Want to close more sales and make more placements…without spending a lot more?

Don't miss out on this cost-effective opportunity to level the playing field in 2024. Start those remarketing and retargeting ad campaigns, and watch as your brand stays at the forefront of your audience's thoughts.

It's a no-brainer, really – a small investment that will yield incredible results.


What do you think of this issue of SMART IDEAS Weekly? Love it? Hate it? Either way, we’d love to hear. Just click reply and tell us your thoughts.

Have a topic (or challenge) you want us to address? Tell us that too! We’d be happy to provide specific tips for you in future issues of our SMART IDEAS Weekly.

Want more ideas to drive sales?

Check out the recordings from our SMART IDEAS Summit. You'll find these sessions (and more) available on demand:

  • Future Proofing Your Staffing Company
  • Ideas to Improve Your Sales Process…AIDA, IDM, Oh My!
  • Take Control Over Turnover
  • How to Create a Digital Marketing System to Achieve Your Sales Goals 
    Supercharging Sales Success: Unleashing a Powerful Combination of AI with Sales Skills
Watch all the recordings here


Haley Marketing | PO Box 410 | Williamsville, NY 14231-0410 | 716-631-8981

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