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SMART IDEAS #19: Retrain your salespeople

Weekly inspiration for the staffing industry

ISSUE #19  |  February 17, 2024

New this Week:

• Retain your salespeople

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SMART IDEA #19: Retain your salespeople.

Susan Wurst | Director of Account Management

Picture this.

You have a team of talented salespeople, but they've been stuck in a holding pattern, merely taking orders instead of actively selling for the past few years.

Sound familiar?

Well, it's time to flip the switch and empower your sales team in 2024 like never before.

But... how do you do that?

The answer: treat your salespeople like fresh recruits and train them from the ground up.

This methodology will awaken their inner sales superheroes and equip them with the tools they need to sell the value of using a staffing company.

After all, your staffing agency isn't just any run-of-the-mill solution. You're a problem-solver, a game-changer, and an indispensable partner for businesses looking to thrive.

So, let's dive into our three-pronged approach to supercharge your sales team in the year ahead:

  1. Training from the ground up: Kickstart your salespeople's journey by providing comprehensive sales training. Remind them of the art of selling, the power of persuasion, and the keys to effectively communicating the value your staffing agency brings to the table. Encourage them to understand the pain points of potential clients and tailor their pitch accordingly. With a solid foundation, your sales team will be better equipped to win clients and close deals with finesse.
  1. Equipping them for success: Arm your sales team with tools to amplify their sales effectiveness. Provide them with sell sheets, voicemail scripts, and email templates that are designed to captivate, engage, and convert prospects. These resources will streamline their selling process andensure that your agency's unique value proposition shines bright.

    Better yet, consider an integrated direct marketing campaign—coupled with sales automation—to dramatically improve sales productivity.
  1. Embrace the power of persistence: Let's face it. Closing a deal isn't a one-and-done endeavor. It takes persistence, determination, and a touch of doggedness. Instill in your sales team the importance of persistence by encouraging them to follow up diligently, nurture relationships, and go the extra mile. Remember, it's going to take more than two or three touches to seal the deal, so don't give up easily.

    This is where tools like email publications, social messaging, occasional drop offs or direct mail, and well-timed calls can make a big impact.

By investing in training, equipping your team with powerful sales tools, and emphasizing persistence, you'll transform your salespeople into unstoppable forces in 2024.

They'll unleash their full potential, showcasing your staffing agency's value and capturing the attention and trust of potential clients.

Buckle up and get ready for an incredible year of exponential growth and success – all thanks to your newly empowered sales team.


What do you think of this issue of SMART IDEAS Weekly? Love it? Hate it? Either way, we’d love to hear. Just click reply and tell us your thoughts.

Have a topic (or challenge) you want us to address? Tell us that too! We’d be happy to provide specific tips for you in future issues of our SMART IDEAS Weekly.

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Want more ideas to level up your team?

Check out Staffing Brainfuel – a website filled with educational content to help accelerate your teams performance and results.


Haley Marketing | PO Box 410 | Williamsville, NY 14231-0410 | 716-631-8981

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