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SMART IDEA #24: What I learned at the 2024 SIA Executive Forum

Weekly inspiration for the staffing industry

ISSUE #24  |  March 30, 2024

New this Week:

• What I learned at the 2024 SIA Executive Forum

• NEW sales and marketing resource

SMART IDEA #24: What I learned at the 2024 SIA Executive Forum

David Searns | Co-CEO

How’s the conference going for you?

Without a doubt, this is the most frequently asked question at any staffing industry event. And this past week, I’m sure I was asked at least two dozen times.

So, how was the conference for me?

I learned how to spell “AI!”

Okay, that’s a bit sarcastic, but the amount of AI-focused content at this year’s executive forum was astonishing.

From high-level keynote presentations on the strategic value of AI to very tactical breakouts where I observed what I would consider “game-changing” AI in action, artificial intelligence was THE hot topic at the conference.

While AI may be a bit (okay, more than a bit) overhyped right now, there is no question that it will have a dramatic impact on the staffing industry. Actually, it already is!

My #1 takeaway on AI was that you need to get on board. Now! And not just using ChatGPT to write your emails but looking for ways (and experimenting) to integrate AI throughout your sales and recruiting processes.

Consider these use cases for AI in staffing:


  • Market research
  • Competitive analysis
  • Lead qualification
  • Sales script development
  • Email writing
  • Lead capture
  • Sales training
  • Meeting summarization
  • Proposal writing
  • Buyer sentiment analysis


  • Candidate engagement
  • Automated reference checks
  • Personalized job recommendations
  • Resume parsing
  • Resume matching
  • Interview scheduling
  • Interview preparation
  • Talent sourcing
  • Data cleansing


  • Email marketing automation
  • Social media content and automation
  • Content writing (blogs, emails, eBooks)
  • Video content creation
  • Lead scoring
  • Chatbots and personal digital assistants
  • Report generation and analysis
  • Predictive analytics

And this is by no means a complete list of AI use cases.

If you are interested in AI in staffing—and all our observations from the 2024 SIA Executive Forum, please join us on Thursday, April 11 for our recap webinar.

Reserve Your Seat for the Webinar

Beyond AI, there was a ton of other great content at this year’s Exec Forum. We’ll share all our takeaways during this next Lunch with Haley, so please invite your team to join us!

Here are a few highlights of the content we’ll review:

  • The state of the staffing industry
  • Forecasts for 2024
  • Top strategies for early-stage growth
  • Insights from some of the industry’s top executives
  • How to create a culture-driven business
  • KPIs that matter for staffing success

And of course, AI! There were five presentations just on this topic!

Okay, almost time to board my flight home, so I’ll keep this email short.

As always, if you have any feedback about SMART IDEAS Weekly, I’d love to hear from you!

Psst! Have you read our latest eBook?

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Haley Marketing | PO Box 410 | Williamsville, NY 14231-0410 | 716-631-8981

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