David Searns | Co-CEO
Have you read "Think and Grow Rich" by Napoleon Hill? It's one of my favorite books. And nearly every management guru can trace their advice back to the principles in this book.
Today, I want to share a quick story from that book. It's the story of the gold rush and a man named R.U. Darby.
Darby and his uncle set out to Colorado to strike it rich.
They staked a claim. Purchased drilling equipment. And dug in.
And after just a few weeks, they hit gold! A vein purported to be among the biggest in Colorado history!
But after a short time, that vein of gold disappeared.
Disheartened and exhausted, Darby sold his equipment to a local junk dealer. And he and his uncle went home penniless.
Now, that junk dealer sought advice from a mining engineer. And that engineer realized that Darby had stopped drilling too soon.
He was just three feet away from the biggest gold strike in Colorado history!
How about you? Are you giving up three feet from gold?
Most people view the Napoleon Hill story as a lesson about persistence and perseverance.
It is.
But it's also about knowing how to see what's below ground. The engineer knew how to do it. R.U. Darby did not.
In your business, there is gold right below your feet every day. And you are probably missing it.
That gold is all the people visiting your website.
They come. They look around.
And more than 90 percent leave WITHOUT TAKING ANY ACTION!
Then don't apply for a job. They don't contact you about staffing services. They don't even opt-in for your newsletter.
Just like the gold underground, they are invisible to the naked eye.
How to strike it rich with our website traffic Thanks to new(ish) technology, you can now identify the companies (and even some of the individuals) who are visiting your website.
Using lead tracking software, you identify these silent visitors.
Using data enrichment software, you can get the names and contact details of your visitors.
And when you combine that data with automation, you can turn more of those website visitors into sales leads and placeable talent.
****************************** WARNING: SALES PITCH AHEAD
If you're looking for the software and expertise to mine the hidden gold on your website, you need to meet Rachel Reed, our new Senior Automation and Sales Funnel Building specialist.
Rachel and our automation team can provide all the tools, expertise, and support you need!
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Getting more gold from your website
Beyond lead tracking and automation, you can do a lot to increase conversions (people taking action) on your website.
There's an entire area of marketing called CRO (Conversion Rate Optimization), and it is all about getting website visitors to take action.
If you want to learn more about CRO, watch our on-demand webinar: Turning Your Website Into a Sales Engine.
And if you need help with your website gold mining, please give us a call! |
