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Brad Bialy | Director of Digital Marketing
IT'S A NEWSLETTER TAKEOVER!
Hey friends, it’s Brad Bialy...checking in and taking over the SMART IDEAS Weekly newsletter.
Last fall, I was cruising at 30,000 feet, somewhere between Buffalo and Jacksonville on my way to the NAPS annual conference, and I had an idea to launch a new podcast for the staffing industry—a show that would bring conference-caliber speakers and their topics to a podcast and videocast every other week.
You see, as I was prepping for that talk, I learned about The Forgetting Curve...
The Forgetting Curve shows that just 1 hour after learning new material, 50% is lost.
After 1 day that number jumps to 75%.
1 week after learning new material nearly 90% of information is lost and forgotten.
Yikes!
So, we launched Take the Stage...a title that comes from the speaking circuit.
To Take the Stage is not just about getting on stage...it’s about OWNING IT! And giving you expert advice from incredibly smart people—from within and outside of the staffing industry.
Since we launched Take the Stage, I’ve been blown away by the response!
Thousands of listeners have devoured the lessons shared by our guests.
They’ve shared invaluable takeaways—practical advice that’s helping staffing firms across the country to stand out, stay top-of-mind, and sell more.
If you’re new to the show, here are KEY takeaways from our Q3 guests. I’ve included direct links to each show, so you can listen for yourself.
And PLEASE subscribe to the show by searching for “Secrets of Staffing Success” on your preferred podcast player.
If you’re a fan of the show, I have a small request and I hope you take just 2 minutes to take me up on this.
Please hit reply and let me know what you think of the show.
What’s been your biggest takeaway? Favorite guest? What guest should I talk to in 2025? Your feedback is so important to me, and I can’t wait to read what you have to say.
Oh, and one more thing, Take the Stage is more than just a speaking term.
It can be applied to your everyday life. Don’t just go out there and live day-to-day; go out there and COMMAND YOUR STAGE.
Enjoy!
Brad
TAKE THE STAGE SHOW HIGHLIGHTS Kortney Harmon | Crelate and the Full Desk Experience Podcast Takeaways
- The majority of future revenue in the staffing industry comes from existing clients.
- Retaining a customer costs less than acquiring a new one.
- Building relationships with key accounts leads to long-term success.
- Authenticity and personal connections are crucial in business.
- Automation and AI should be used to enhance relationships, not replace them.
LINK TO EPISODE: Kortney Harmon - Make 2024 "The Year of Engagement"
Benjamin Mena | Select Source Solutions and The Elite Recruiter Podcast Takeaways
- Becoming an elite recruiter requires a solid work ethic and smart work strategies.
- Effective planning and time management are crucial for success.
- Being a content creator can help recruiters stand out and build their personal brand.
- Pivoting to new niches and industries can be done by carving out additional hours or starting a podcast.
- Building deep relationships with hiring managers is key for closing more orders in 2024.
- Building deeper relationships and connections is crucial in the recruiting industry.
- Face-to-face interactions and spending more time with clients and candidates can lead to stronger relationships.
- Technology and automation, such as email automation tools like Woodpecker, can enhance recruiting efforts.
- Recruiters should be mission-driven and focus on making a difference in the lives of candidates and organizations.
- The future of recruiting involves increased automation, personalization, and the use of clean data.
LINK TO EPISODE: What It Takes To Become an Elite Recruiter Jay Ramos | Amtec Inc. and California Staffing Professionals Takeaways
- Consider outsourcing functions such as appointment setting, timekeeping, and collections to save time and enhance the efficiency of your staffing business.
- Maintain company culture with outsourced teams by including them in team meetings and events.
- Join associations like the California Staffing Professionals (CSP) to build a community, share ideas, and stay updated on industry trends and legislation.
- Focus on recruiting talent first to meet the increasing demand for skilled workers in the staffing industry.
- Read the book 'Scaling Up' to learn effective strategies for scaling your business and building a strong leadership and management team.
LINK TO EPISODE:
Smart Scaling through Outsourcing Kelly Merbler | The Kelly Merbler Company Takeaways
- Focusing on strengths leads to better performance, engagement, and overall success.
- Leaders should focus on their own strengths and values in order to effectively lead others.
- Understanding and developing our strengths can lead to a more fulfilling and purpose-driven life.
- Leaders should create a culture that values and leverages individual strengths.
- Taking time for self-care and setting boundaries is essential to avoid burnout.
LINK TO EPISODE:
Kelly Merbler - Living with a Strengths-Focused Mindset Brad Smith | Haley Marketing Takeaways
- The best staffing firms focus on a specific niche and specialize in a particular area.
- They compete on value, not price, and are able to prove why they are the best in their space.
- Data, case studies, and referrals are used to showcase expertise and differentiate from competitors.
- Reputation management and online reviews are important for building trust and credibility.
- Setting SMART goals and having a clear plan is crucial for success.
- Marketing should be integrated with the sales process, differentiate the firm, and address the problems of the target audience.
- A holistic marketing strategy that utilizes multiple platforms and approaches is recommended. Understand your clients' needs and create signature content around them.
- Break down the content into bite-sized pieces for different marketing channels.
- Find the right AI tools for the job and don't force-fit solutions.
- Evaluate and optimize your tech stack to maximize value.
- Invest in marketing automation and search engine optimization.
- Optimize website conversion rates to drive more leads.
- Play the long game of building relationships and providing value throughout the buyer's journey.
LINK TO EPISODE:
What the Best Staffing Firms Are Doing Differently Dr. Kylie Bragdon | The Kynd Takeaways
- The shortage of skilled workers is a pressing issue impacting the labor market globally.
- The staffing and recruiting industry is feeling the crunch of the talent shortage and needs to find innovative ways to attract and retain talent.
- Tapping into the labor market, particularly women, and addressing barriers like the cost of childcare can help alleviate the talent shortage.
- Retention is a critical issue, and developing transformational leaders is key to retaining employees and preparing for the retirement of upper-level management.
- The staffing and recruiting industry has a huge opportunity to address the talent shortage by focusing on leadership development and creating a culture of learning.
LINK TO EPISODE:
Preparing for the Growing Labor Shortage John Ruffin | HealthTrust Workforce Solutions Takeaways
- Technology has made recruiters lazy and caused them to rely too heavily on job boards and technology for candidate sourcing.
- Recruiters need to strike a balance between using technology as a tool and maintaining the human element of recruiting.
- The fundamentals of a great recruiter include building relationships, effective communication, curiosity, and a focus on delivering what candidates and clients want.
- Recruiters should plan their work and work their plan, setting goals and metrics to track their progress.
- The hunt and target recruiting are still essential skills for recruiters.
- Technology can be used to automate administrative tasks and enhance communication, but the human touch is still crucial in engaging with candidates.
- Recruiters should be authentic and focus on building relationships rather than just making transactions.
- Planning, time management, and self-discipline are key to success in recruiting.
- The industry has become too reliant on technology and needs to get back to the art of the hunt.
LINK TO EPISODE:
Has Technology Made Recruiters Lazy? |
