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David Searns | Co-CEO
Ready to EEAT? No, that’s not a typo.
And if you’re an SEO expert, you’re probably rolling your eyes.
In late 2022, Google introduced the EEAT framework—its way of measuring the quality of your website content.
What is EEAT?
EEAT is an acronym that stands for:
Experience. Your content must reflect real-world, practical knowledge. This means going beyond generic advice and providing specific solutions to the critical challenges your target audience faces.
Expertise. Google looks for content that’s rich with insights that only an industry insider can offer. Try to offer in-depth guides, case studies, whitepapers, webinars, and videos where you share your team’s knowledge and address industry-specific questions.
Authority. Google rewards content from trusted sources—websites that are frequently referenced on other sites and organizations that get lots of positive reviews.This is where backlinks and reputation management are critical.
Trust. Google wants to know that you’re reliable and provide accurate content. To build trust, be transparent, be genuine, use clear language, and share testimonials and success stories.
Why am I telling you this?
Because I am NOT an SEO expert!
Thankfully, we have a team of people at Haley Marketing who are SEO experts, and they just published a new eBook:
Dominate Search Results and Drive Leads that you can download.
In addition to EEAT, this eBook covers:
- The importance of content marketing
- AI’s impact on SEO and search behavior
- Advanced SEO techniques
- Strategies to scale content with AI
- Case studies and real-world applications
Why does SEO matter?
Right now, with a market as tough as we are all facing, you need every advantage you can get. You need to get found online, build trust, and support your sales and recruiting efforts.
Implementing a modern SEO strategy will
- Strengthen your brand
- Drive more traffic to your website
- Lower your cost of recruiting
- Help you generate more inbound sales leads.
So, are you ready to EEAT?
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