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SMART IDEAS #136: The next staffing opportunity AI is reshaping the workforce. Layoffs are up. Hiring is up. The job specs are mutating, and your clients need a partner who can deliver AI-first talent.

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ISSUE #136 | May 30, 2026

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SMART IDEAS #136:

The next staffing opportunity

David Searns | Co-CEO

AI will eliminate all jobs…then humanity!

Does that sound like just about every AI doomer?

Yes, the potential for massive job disruption (and destruction) due to AI is very real.

But what if it’s also the best opportunity to reinvent your staffing business…maybe a once-in-a-career kind of opportunity?

If you just read the headlines, the AI doomers appear to be right:

Amazon eliminated 16,000 jobs so far this year.
Meta cut 8,000 roles to become “AI-first.”
PayPal is slashing 20% of its workforce – nearly 4,800 employees.
Block axed 4,000 positions – nearly half its staff.
Cisco laid off just under 4,000 workers.

But here’s the part staffing leaders need to see:

The jobs are not disappearing. The job specs are mutating.

For staffing agencies serving professional, administrative, marketing, sales, HR, finance, operations, customer support, and other white-collar categories, that creates a major opportunity.

Here’s the part of the jobs story that does not make the news: most of the companies announcing major cuts are also hiring. A lot!

According to the most recent edition of The AI Entrepreneurs newsletter, those same companies announcing layoffs have also hit a 12-month high in job openings.

Yes, you read that right.

They are laying off in droves…and hiring as fast as they can!

An iCIMS May 2026 Workforce Report shows this tension clearly. In April 2026, job openings hit a 12-month peak at 15% above baseline, while application volume dropped 10% and hiring velocity stayed flat.

What this means is that demand is still there, but the ideal talent profile is changing faster than the market can supply it.

That is your opportunity.

Your clients are hiring for “AI skills.” Your challenge is understanding what this means, figuring out how to recruit for it (or upskill talent), and then changing your market positioning.

When your clients ask for “AI skills,” it could mean anything from writing a decent prompt to rebuilding a customer onboarding process using automation, data, and human judgment.

They often mean they need someone who can:

Automate recurring reports.
Improve customer support workflows.
Speed up sales enablement.
Streamline operations.
Reduce administrative waste.
Identify where AI improves work.
Manage the risks AI introduces.
Teach the rest of the team how to work smarter.

The best AI-leveraged employees are not just faster individual contributors. They make the people around them better. They sit at the center of the work, the tools, the data, the process, and the business outcome.

True, AI-first talent is incredibly valuable…and difficult to identify through a traditional résumé screen.

Staffing firms can become strategic again

For years, staffing firms have fought a value-perception problem. Too many buyers see agencies as commodities and transactional suppliers of labor. AI gives agencies a chance to change that narrative.

When your firm can identify candidates who help clients modernize how work gets done, you are selling more than labor. You are selling outcome.

Imagine telling a client: “We found an operations manager who automated weekly reporting, reduced manual handoffs, and redesigned intake workflows.”

Or: “We found a customer support leader who uses AI to improve response quality, shrink resolution time, and coach reps faster.”

Or: “We found a marketing coordinator who can produce campaigns, analyze performance, build first drafts, and create reusable prompt libraries for the team.”

That changes the conversation from supplying talent to delivering results. It connects what you do to the business impact. And that’s the conversation senior leaders want to have – because they are struggling to figure out how to do it in their organizations.

Recruiters need to source for AI-first talent

Most recruiting processes were built for a different market. They screen for job experience, technical skills, industry background, and keywords.

Those things still matter. But they are no longer enough. The market is shifting toward candidates who can show:

Workflow thinking.
AI-enabled productivity.
A willingness to experiment.
Process-improvement abilities.
Cross-functional communication.
Comfort with ambiguity.
Ability to learn and apply new AI tools quickly.

AI-first talent doesn’t just do the work. They are leading the charge to redefine how work gets done. They are radically improving productivity, increasing quality, and helping their companies develop new standards of performance.

A candidate who has genuinely improved their work will have examples. They can explain what was broken, what they changed, the tools they used, and the results they achieved.

That is the difference between AI familiarity and being AI-first.

AI familiarity says, “I use ChatGPT.”

AI-first says, “I used Claude to reduce weekly reporting time by 40%, built a reusable workflow, added a review process, and trained two teammates to use it.”

AI-first talent doesn’t just use AI tools. They apply them in multiple ways to analyze data, research solutions, create implementation plans, and build the tools needed to put ideas into action. They use AI as a thought partner to create better ideas. And they use AI as an assistant to amplify productivity.

Your challenge is to learn how to source and evaluate these people.

The value of an AI-first hire is not simply that they work faster. It is that they improve how work happens.

A traditional analyst produces analysis. An AI-first analyst improves the reporting system, reduces repetitive data cleanup, builds reusable templates, and helps managers make decisions faster.

A traditional recruiter screens candidates. An AI-first recruiter improves outreach, automates follow-up, writes better job ads, analyzes pipeline bottlenecks, and helps hiring managers move faster.

A traditional customer service manager supervises the queue. An AI-first customer service manager improves knowledge bases, identifies recurring issues, coaches agents with AI-assisted review, and reduces avoidable tickets.

Same role, but completely different business impact.

Staffing firms can position these candidates as productivity multipliers. They increase capacity. They reduce friction. They make the work itself smarter.

Clients need a trusted AI talent partner

The market is already being flooded with candidates claiming AI competence. Some will be genuinely capable. Some will have practical skills but undersell them. Many will sound polished and have little real-world depth.

Your clients need help separating tool users from true innovators. Your company can play that role by asking better questions:

“Show me a workflow you improved using AI or automation.”
“What part of your job have you made faster, cheaper, or more accurate?”
“Where do you see the best use cases for AI in this role?”
“How do you check AI output before using it?”
“What repeatable process have you built that someone else could use?”
“How would you help a team adopt AI responsibly?”

These questions move the conversation from tools to outcomes. And that is where your recruiters can create real value.

Agencies need to build AI-first recruiting capability now

Clients are already exploring new channels for this talent. There are already boutique AI recruiting firms. And consulting firms. And fractional operators.

Employers will go wherever they believe the expertise lives. That means staffing firms need to make AI talent delivery a visible capability.

The most successful staffing firms over the next five years will not win because they have the biggest database. They will win because they know which candidates can help clients survive the AI reset.

How to get started

Here are five steps to help your company transition to becoming an AI talent delivery engine:

1. Build an AI-native talent bench. Identify candidates across operations, marketing, sales, finance, HR, recruiting, customer support, and administration who are already using AI to improve output.

2. Train recruiters to screen for workflows. Ask candidates what they have improved, automated, accelerated, documented, or redesigned. Document the outcomes, not just the skills and tools.

3. Add AI fluency tags to candidate profiles. Track practical capabilities such as reporting automation, workflow redesign, prompt development, AI-assisted content, customer support optimization, data cleanup, sales enablement, process automation, and AI governance.

4. Educate clients on roles being reshaped fastest. Bring clients a point of view on where AI is changing work inside their business and what new capabilities they should be hiring for. Be prepared to share specific examples of what your candidates have done for past employers.

5. Package AI-first candidates as productivity multipliers. Show how each candidate can improve output, reduce handoffs, clean up systems, speed decisions, or help teams adopt better ways of working.

The bottom line

AI is creating a new premium category of white-collar talent: people who can use AI to make work faster, smarter, cleaner, and more valuable.

Your clients need these people. Many cannot even define them…let alone find them. And that is your opening.

Staffing firms that move first can help clients redesign work, one placement at a time. So, start building your AI-talent capability now.

Your clients are already rethinking headcount. The question is whether your agency can bring them the people they need next.

Built for scrappy.

Too many tools, too much cost – it’s time to get real value from AI.

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Recruitment Marketing in 2026:

How to Attract and Retain More "A" Talent


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