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The Idea Club: Ideas, Tips, and Techniques for your Marketing Success
August 2011
Hi Reader,

Are you tired of dealing with the low-balling, price players in the staffing industry?

There is something you can do! And in this month's Idea Club, we share the strategies that are most effective in selling higher margin services.

And be sure to read to the bottom of the article for a special bonus article from our archives offering very creative ideas for selling in a recession.

Enjoy these ideas,


David Searns
President and CEO
Haley Marketing
The BIG Idea
Your Price is Too High!

Tired of dealing with the commodity buyers of staffing?

While you will never get rid of all the price buyers, you can still increase sales while focusing on higher-value, higher-margin solutions.

Here's how to overcome the price objection...
Cool Stuff
Great Resources for Staffing Professionals:
And More...
Ask Haley Blog
Don't miss our recent posts:
Lunch With Haley

Beyond Brochures. Collateral that makes a big-impact.
Discover new ways to turn your sales materials into high-impact selling tools.

Thursday, August 25, 2011
2 pm EDT

Reserve your seat today

Past Issues
Check out more than 50 past issues of The Idea Club!

Need a Date?
Are you coming to any of these fall conferences?
We'd love to get together!
  • TempNet Fall Conference
    September 14 - 17
  • 2011 Healthcare Staffing Summit
    September 21- 23
  • Staffing World 2011
    October 11 - 14
Call today to schedule a meeting!
How can I measure the success of my marketing efforts?
Should you spend time and money proving your marketing efforts are working? Yes, and here's how…

Are yellow pages still effective?
How much should you spend on
Yellow Page advertising? Hint: as
little as possible.

Sales Process or Social Media. What works best?
With all the hype and chatter about social media, do sales people still need to follow a good solid, tested sales process?
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Haley Marketing | PO Box 410 | Williamsville, NY 14231-0410 | 716-631-8981

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