Pinterest is a Virtual Pinboard. It is a tool that lets you organize and share all the interesting things you find on the web. With Pinterest you can browse Pinboards created by other people to become inspired or get great ideas. You can also create your own Pinboards that target your audience with images, content and other information that they will see as worthwhile. This is all done in a fun, creative platform that is easy (and enjoyable) to browse through.
If you are on the fence about Pinterest, here are a few stats that that might help you change your mind.
Pinterest's following is growing exponentially.
Estimated unique visitors to Pinterest.com increased by 429% from September to December 2011 (1.6 million to 7.2 million) (Source: Compete.com) Pinterest sets record for fastest site to hit 10 million monthly visitors.
Pinterest drives traffic to your website.
Pinterest is currently driving more traffic than Google+.
People are spending considerable time on Pinterest.
With an average of 1.36 million users daily, American users of the social network spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes). (Source: AllTwitter)
Pinterest might help your staffing firm appeal to more women.
The biggest demographic for Pinterest: Women ages 25 to 34. (Source: Ignite) According to AppData and Facebook, 97 percent of Pinterest users are women.
In essence, Pinterest can help you increase web traffic, and position your staffing firm as a creative and trusted advisor.
If you think Pinterest is just for sharing recipes, photos of your kids or making wedding plans, think again. The marketing possibilities of this image based platform are endless.
It may seem easy for retailers, supermarkets and fashion brands to come up with content to share on Pinterest. With staffing, we'll just need to get a little more creative. Here are some content ideas that you can use to create Pinboards for your staffing firm.
Pinboard ideas geared toward candidates:
Pinboard ideas geared toward clients:
For some great examples, look at our Social Media Marketing Advisor Rachel's Pinboards. http://pinterest.com/rachelathaley/?d
So how do you make the best use of Pinterest? Here are a few things you should do (and should not).
You need to be invited to become a part of the Pinterest community.
You can request an invite. This will only take about a week or so.
If you know someone already on Pinterest, ask them to invite you directly. You'll be able to create an account the same day.
|Itching to start Pinning?
Don't go yet...For more creative inspiration, make sure to check out Haley's Pinterest Site. And if you need help with social media--from content planning to social sharing, we can help. Call 888.696.2900 or contact us online to find out more about our social media services.