Are there any words more painful to a staffing firm? Unfilled jobs mean lost revenue. They open the door to your competition. And worst of all, unfilled jobs leave your clients in a bind.
What can you do?
The skills gap is very real, and unless you are in the training business, you can't create qualified job candidates. Sure, you can advertise more, but will throwing more dollars at the same kinds of job posts have a real impact? Not likely.
If you want to fill more jobs, you have to think about recruiting more strategically. To start, consider these facts:
80% | of job seekers don't think about working with a staffing firm. |
75% | of workers are open to new job opportunities, but less-than-half of them are actively looking. |
So if you want more job candidates, get to the people who are not (yet) looking at jobs from staffing firms--THAT'S MOST OF THE PEOPLE WHO'D BE OPEN TO A NEW JOB!
The remainder of this article will outline 20 ways you can improve your recruiting efforts. Please note, these ideas do not include direct recruiting. While direct recruiting is an essential recruiting method for professional-and executive-level roles, it's cost prohibitive for high-volume recruiting and many of the jobs that staffing companies fill. This article is dedicated to ideas for attracting talent to those jobs where direct recruiting is not feasible.
Improve response to the jobs on your website.
* These are features that are unique to Haley Marketing's job board software. Please contact us at 1.888.696.2900 to learn more about our job board
Increase distribution for job posts.
Get more people to opt-in for job alerts (build your own talent community).
Post jobs to more local / industry-specific job boards and websites.
Test pay-per-click / pay-per-candidate recruiting solutions.
Direct mail to licensed professionals.
Review Google Analytics.
Create videos showcasing hot jobs.
Grass roots marketing (local efforts to raise awareness of your firm and the jobs you offer).
Use social media and PPC to get in front of these people.
Build a larger social following.
Increase visibility for individual recruiters (build their personal brands).
Use remarketing to keep your company top-of-mind with people who have visited your website.
Actively engage talent already in your ATS.
Contact people you previously placed.
Build a network of referral sources.
Develop "brand champions."
Implement Haley Marketing's Talent Showcase
Develop messaging that promotes the value of working with a staffing firm.
Benchmark your candidate experience against other staffing firms.
I hope this article hasn't made you feel too overwhelmed. When it comes to filling your jobs, there are a lot of things you can do to attract all those people who aren't actively looking and don't think about using a staffing service.
If you need help, Haley Marketing is here. From our mobile-and SEO-optimized job board, to social marketing, pay-per-click campaign management, and email marketing, we have the tools and expertise to help you get more candidates applying to your jobs.
Call us at 888.696.2900 or email us at [email protected]. We'd be happy to brainstorm specific ideas for your firm.