Weekly inspiration for the staffing industry.
Newsletter Archive
SMART IDEA #51: Marketing AI and the jobs market
Want to see the future of AI? Curious about AI's impact on marketing and jobs? Get a balanced view from a recent marketing AI conference. Learn why AI is best understood as an assistant, not just a tool, and why upskilling is crucial. Now is the time to start working with AI. Read on to see how you can prepare for an AI-powered future.
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SMART IDEA #50: 7 ways to accelerate sales & marketing results
Looking for quicker wins in your staffing marketing? Learn why there's a 3-month lag in marketing and 7 ways to speed up your results. Find out how to create compelling offers and integrating sales with marketing. If you want a strong 2025 the time to start your marketing push is now!
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SMART IDEA #49: Summit lessons...and VIDEOS
Missed the SMART IDEAS Summit? No problem! Get the inside scoop on what made this staffing industry event a hit. Learn 8 valuable lessons for your own business, from thinking big to being helpfully persistent. Bonus: Free access to all 14 expert presentations. Want to boost your staffing success? Read on!
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SMART IDEA #48: 17 ways to screw up (staffing) advertising
Struggling to attract clients or candidates? Want to stop competing on price and start selling value? See 17 reasons why your staffing ads might not be working with expert advice to get better results. Ready to make your staffing company stand out? Read now!
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SMART IDEA #47: Winning clients in a down market (part 7)
Tired of competing on price? Want to grow your business in new ways? Learn how to make your staffing company truly unique and find the one thing that sets you apart from thousands of others. Ready to set your own prices and change how staffing works? Read now!
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SMART IDEA #46: Winning clients in a down market (part 6)
Want to stand out from other staffing companies? What's the secret? It's about solving problems, not just filling jobs. Learn how to sell solutions that clients really need. Discover ways to become more than just another vendor. Get tips on finding and fixing your clients' biggest issues. Ready to become a valuable partner instead of just another vendor? Read now and transform your sales approach!
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SMART IDEA #45: Winning clients in a down market (part 5)
Want to find new clients in unexpected places? What's the secret? It's right in your database. Learn how to turn old candidates into new sales leads. Discover why reconnecting with past job seekers can open doors to hiring managers. Get tips on building relationships that lead to more business. Ready to grow your sales in a smart, simple way? Read now and tap into a goldmine you already have!
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SMART IDEA #44: Winning clients in a down market (part 4)
Want to make prospecting easier and more effective? What's the secret? It's not just cold calling. Learn four smart strategies that top staffing companies use to find new clients. Discover how to mix marketing with sales to get better results. Ready to improve your prospecting and close more deals? Read now and boost your sales game!
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SMART IDEA #43: Winning clients in a down market (part 3)
Want to get old clients back? What's the secret? It's easier than you think. Learn why clients leave and six smart ways to bring them back. Find out how to reach out, keep in touch, and give clients reasons to return. Get practical tips that top staffing companies use to win back business. Ready to grow by reconnecting with past customers? Read now!
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SMART IDEA #42: Winning clients in a down market (2 of 7)
Want to grow your sales without finding new clients? What's the secret? It's closer than you think. Find out how to offer more services, solve bigger problems, and grow your business with clients you already have. Get practical tips to make these strategies work for your staffing firm. Learn the tricks that top staffing companies use to boost their bottom line. Ready to improve your business?
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SMART IDEA #41: Winning clients in a down market (1 of 7)
Want to stand out in the crowded staffing market? Learn why great service isn't enough and what really makes clients choose you. Get tips on finding sales opportunities even when employers say they're not hiring. Discover the two key traits that make your company memorable. Start selling more effectively in today's market!
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SMART IDEA #40: Secrets of Staffing Success podcast highlights
Want to learn from top staffing experts without going to conferences? Check out the "Take the Stage" podcast and show highlights in this issue. Get key tips on sales, leadership, diversity, and more from industry leaders. Discover how to grow your staffing business and stay ahead of trends. Listen now and boost your staffing know-how!
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SMART IDEA #39: How to avoid selling on price
Are you tired of losing clients to cheaper competitors? This article shares a real story of a company that lost a deal after 10 months of work, just because of price. But don't worry - we've got solutions! Learn how to stand out in the crowded staffing industry and start being the top choice for your ideal clients.
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SMART IDEA #38: Staffing company needs your help
Are fake job scams hurting your business? You're not alone. These scams are getting smarter, using your company name, logo, and even staff photos to trick job seekers. It's a big problem that hurts your business and the people looking for work. There's hope. Get practical steps you can take right now to help you fight back.
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SMART IDEA #37: Using content for sales leads
Find out how to get more sales leads using content marketing in staffing. Learn ways to reach both small and big companies, mix content with sales, and make content that stands out. Get advice on creating big content pieces, running marketing campaigns, and building long-term connections with possible clients. See why content marketing helps you stand out in the busy staffing world and how to use it to grow your sales over time.
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SMART IDEA #36: I cheated with an AI
Ever wondered what happens when AI writes your content? In this week's SMART IDEAS, David Searns does a real-life experiment using AI to write our newsletter. Find out how it performed, what it got right (and wrong), and why human expertise still matters. Plus, learn how we're using smart tech to boost your sales efforts. Don't miss this eye-opening look at AI in marketing!
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SMART IDEAS #35: How do know if your marketing works
Want to know if your marketing works? Let's show you how. We break down real numbers from a client who almost stopped their ads too soon. Learn how to check your website data, get more people to act on your site, and figure out if you're making money from your marketing. Read this issue to make smarter choices about where you spend your marketing dollars.
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SMART IDEAS #34: The competition said WHAT?
Imagine that you receive evidence that a competitor is bashing your staffing services and trying to sway your clients. How do you react? In our latest Smart Idea newsletter, Haley Marketing's Co-CEO, David Searns, shares his personal experience and insights on turning competitor challenges into opportunities for growth and innovation. Learn how to rise above the negativity, stay true to your mission, and leverage your unique strengths to provide more value to your clients.
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SMART IDEAS #33: New experiences
FEAR IS THE ENEMY OF PROGRESS! This newsletter shares insights on conquering the fears holding you back from taking on new challenges that accelerate your personal and professional growth. Learn to stretch beyond your comfort zones to embrace opportunities.
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SMART IDEAS #32: The sales pitch issue!
This is a break from our regularly scheduled programming -- a brief look into the team behind these weekly ideas, our mission for the staffing industry and how we can help you achieve your sales, marketing and or recruiting goals. Remember, contact us today for expert solutions and innovative ideas!
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SMART IDEA #31: Lead Gen - Are you stopping 3 feet from gold
In this issue, we share a story from Napoleon Hill’s "Think and Grow Rich" and show how staffing professionals can capture missed opportunities. Find out about the latest tools to identify companies and people visiting your site, see how Conversion Rate Optimization (CRO) can help you get more actions from your visitors and together help you convert visitors into sales leads.
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SMART IDEAS #30: The most powerful motivator?
Are you tired of the "make more calls" battle cry? It is not the best motivator for your recruiters for long term effort and results. In this issue, we look at how to truly get your team fired up to boost their performance.
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SMART IDEA #29: What is the value of staffing
In this issue, transform how you view staffing beyond placements to address crucial needs in your clients' businesses. Whether you're a staffing professional or an industry veteran, get a valuable perspective on serving your clients and your impact.
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SMART IDEA #28: Using OPS to sell staffing services
Struggling to reach your ideal clients? Discover the power of 'Other People's Stages' - a proven strategy to expand your reach, establish authority, and generate quality leads. This week's SMART IDEA covers a step-by-step process for leveraging OPS to reimagine your sales process and drive business growth.
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SMART IDEA #27: Creating irresistible offers
To sell staffing services well, you need an offer that delivers so much value that potential clients can't turn it down. Discover strategies to create offers that not only clearly show the benefits of choosing your services over the competition but also see working with you is not just a smart choice, but a strategic move for their business.
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SMART IDEAS #26: Recruiting beyond (and with) Indeed
Are you frustrated with job sites like Indeed? In this edition of SMART Ideas, we explore why staffing companies get mad at Indeed, how you can shift your perspective, and seven practical ways to get more value from these platforms. We'll also delve into going beyond job advertising and exploring the untapped potential you may already have at your fingertips!
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SMART IDEA #25: No more check-the-box marketing
It's time to ditch "check-the-box" marketing and craft an approach that is uniquely tailored to your strengths and to meet your goals. Find out what it takes and get a competitive edge.
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SMART IDEA #24: What I learned at the 2024 SIA Executive Forum
Dive into our co-CEO David Searns' invaluable takeaways from the 2024 SIA Executive Forum. This year, David highlights his thoughts on the emerging role of AI in the staffing industry and its impact on staffing success.
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SMART IDEA #23: To sell more, play the long game
David challenges the quick-fix mentality in sales, emphasizing the power of relationships, patience, and nurturing over time. Discover strategies for getting attention, crafting meaningful connections, and becoming the first call when prospects are ready to switch.
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SMART IDEA #22: The art of selling with an Epiphany Bridge
Dive into the idea of the Epiphany Bridge, a concept from "Expert Secrets" that's all about making those "aha" moments happen in sales. It's a friendly, down-to-earth way to show the real value you bring, beyond just the services you sell. Ready to explore how this simple yet deep idea can be a game-changer for you? Jump right into this issue.
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SMART IDEA #21: Blogging for sales
Let's talk about unlocking the secret sauce of blogging for staffing agencies. It's way more than just jotting down thoughts; it’s a secret ingredient for boosting sales, recruiting efforts, and your overall brand. After a bit of a learning curve, we’re figured out a recipe for success. Explore how blogging can elevate your game.
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SMART IDEAS #20: Using PPC ads to recruit
Leverage PPC ads for recruiting smartly! Discover cost-effective tactics for high-quality talent sourcing in our latest issue.
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SMART IDEAS #19: Retrain your salespeople
Ready to boost your sales team's performance in 2024? Here are a few tips on how to empower and equip your sales team for exceptional business growth.
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SMART IDEAS #18: Remarketing and retargeting
Remarketing and retargeting are 2024's undiscovered gems. Like polishing a long-forgotten treasure, these strategies will shine a new light on your brand, transforming overlooked website visitors into valuable conversions. It's time to dust off this underutilized tool for unparalleled results.
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SMART IDEAS #17: Do not underestimate speed to fill
In the staffing industry, speed is the name of the game. Matt Lozar, our Director of Recruitment Marketing, provides insight into quick, quality talent acquisition and engagement strategies for a competitive edge and more revenue.
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SMART IDEAS #16: Priorities and overcoming grief
An insightful look at grief by David Searns about the recent loss of his mother, Jari Searns, who was a pioneer in the staffing industry. David considers the things he has learned from her life, most notably the value of real connection and genuine listening. David honors her legacy and offers valuable insights into the human aspects of business. This is a compelling read for anyone looking to understand the deeper values that drive successful relationships in both the personal and professional areas of life.
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SMART IDEAS #15: Understand what works on each platform
A friendly guide, filled with up-to-date insights on making the most of different platforms. Discover what’s new with LinkedIn, how to make job boards work for you, and ways to optimize your website for a better user experience. Plus, some great tips on crafting content that resonates and how to keep your budget on track. Don't miss out on these helpful strategies to give your marketing a boost in 2024!
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SMART IDEAS #14: Best advice series
The marketing needs of one company can be as different as a flamingo in a flock of penguins. So how do you pick the right marketing strategy and tactics for your staffing company?
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SMART IDEAS #13: Best advice series
Dive into the essence of your business and uncover the 'why' behind your staffing solutions. Like seeking the perfect slice of pizza, your clients crave not just any staffing service but a partnership that satisfies their unique needs with understanding and care. Begin with 'why' to transition from a vendor to a trusted partner.
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SMART IDEAS #12: The power of gratitude
Gratitude plays a significant role in a mindset that allows for flexibility and adaptability to challenges and a higher likelihood of a successful life. Join us in proven gratitude practices shown to shift focus from negativity to positivity, enhancing awareness, appreciation, and reducing stress. As we conclude 2023, we're thankful for our community's impact and wish you all joy and prosperity in the year ahead.
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SMART IDEAS #11: Stop getting ghosted in sales
Struggling with networking follow-ups? In this week's SMART IDEA, tackle the common challenge of being ghosted after networking events. Discover strategies and explore multiple outreach methods to re-engage those elusive contacts!
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SMART IDEAS #10: Staffing Sales SOP
Dive into innovative strategies beyond traditional tactics, to enhance your sales approach and stand out in a crowded market. Explore advanced sales training leveraging AI for deeper insights and effective engagement with employers.
Please let me know if you have any questions.
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SMART IDEAS #9: Embracing Sales Automation for Growth
Boost your sales strategy with insights from Jeff Staats, Haley Marketing CMO. Discover how strategic sales automation can enhance your outreach, ensuring messages hit the mark every time. Learn to scale personalization and nurture leads effectively.
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SMART IDEAS #8: Stop Automating Sales
Automating sales prospecting is overwhelming inboxes, and the chances of your outreach being noticed are nearly zero. How can you overcome the ineffectiveness of automation and actually get a response?
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SMART IDEAS #7: Leveling the playing field in staffing
Lessons from pickleball on how to differentiate yourself from your competitors and drive value for your ideal clients for a clear marketplace advantage.
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SMART IDEAS #6: Beyond Smart Goals
Unlock success beyond SMART goals! Get insights on solving for your true objectives—be it money, time, or a fulfilling lifestyle. Redefine your goals for lasting impact.
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SMART IDEAS #5: CTAs to drive staffing sales
Learn the art of crafting powerful calls to action with SMART IDEA #5, enhancing your staffing sales strategies. Elevate your marketing approaches with unique and effective techniques for engaging offers.
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SMART IDEAS #4: Promos in staffing
For decades, marketers have relied on promotional offers to close deals.
Special offers. Limited time savings. Limited quality offers. You get it.
But how about staffing? Would promos work in our industry?
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SMART IDEAS #3: Don't be all things to all people
Many staffing firms try to be everything to everyone, but this strategy can make them a commodity and hurt their bottom line. Instead, they should focus on a niche and become experts in it. Get practical steps on how to specialize in staffing, even in a small market, and stand out.
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SMART IDEAS #2: How small staffing companies win
Discover 7 winning strategies for small staffing companies in this SMART Ideas Weekly. Learn how to level the playing field, outsmart industry giants, and ensure your success.
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SMART IDEAS Weekly, issue #1
SMART IDEAS Weekly, issue #1 (Sell bandages to a bleeding man)
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[BIG IDEAS] SMART IDEAS Summit Recordings Available
The SMART IDEAS Summit 3 recorded sessions here!
Access all 14 sessions, including talks from Barry Asin, Tom Erb, Mark Winter, Eric Gregg, Mary Ann McLaughlin, Jason Leverant, and Jerry Grady.
Watch any session, and share with your team, for free and on demand!
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[Idea Club Revisit] Create Certainty in Uncertain Times
The world keeps changing, but some things remain the same: you need to create certainty for your clients, candidates, and employees.
How can you do that in a dynamic and unpredictable market?
In this month’s Idea Club, we revisit a five-step game plan to adapt to changing conditions, differentiate your services, and grow your business in 2023 and beyond.
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[SURVEY] What's Working Now in Staffing Sales?
Your voice matters.
We’re conducting a national survey of staffing industry professionals to determine which tools and techniques work the best and deliver the highest ROI in today’s market.
Give us 9 minutes to take the survey, and you will be the first to receive the results.
*Your responses will be kept completely confidential
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[Webinar] Nurture, Nurture, Nurture: How to Stay Top of Mind and Ahead of the Pack
In staffing, a one-call close is rare.
That’s why you need a systematic process to add value, nurture relationships, and keep your company top-of-mind with prospects and your clients (current and former).
A well-designed nurturing process will strengthen your positioning, illustrate the value of staffing in this market, and make selling your services a lot easier.
Watch this on-demand webinar to see how to create the right nurturing process for your staffing company.
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[Cheat Sheet] Top 10 Sales Automation Best Practices
Automation is powerful but can be hard to get started and optimize.
Here are the top 10 best practices to get you ahead of the class and well on your way to producing results.
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[Webinar] Successful Sales Strategies for Staffing Firms
Struggling to get the attention of staffing buyers?
Are you ready to get beyond the battle to “make more calls?"
Learn nine strategies to improve your sales process, increase efficiency, and generate more leads.
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[Checklist] How Staffing Firms Can Successfully Pay to Play
Practical tips to level up your PPC strategy to increase your visibility, support your salespeople, and expand your client base.
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[eBook] Level Up Your Marketing and Win Big in 2023
Selling staffing is never easy. During a downturn it’s a lot harder!
Our latest eBook has got you covered with a over a dozens tips and strategies to LEVEL UP your sales game and generate more job orders.
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[eBook] 18 Marketing Strategies and Tactics for 2023
Upgrade your marketing strategy to increase your visibility, build your brand, support your salespeople, and expand your client base.
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[Webinar] Staffing 2023: Preparing for Anything
Ideas and strategies to prepare your company for anything in 2023
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[Webinar] Staffing World 2022 Recap
See lessons learned from this year's Staffing World 2022 and how the smartest companies are preparing for anything in 2023
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[Checklist] Smart Automation Checklist
Smart Automation Checklist: 50 Ideas to start and scale your automation program quickly and affordably for more leads and conversions
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[BIG IDEAS] Big Highlights for September
Haley Marketing acquired Recruiters Websites and expanded resources and technology. SMART IDEAS Summit recordings are not available for on-demand expert advice and coaching to prepare you for anything
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[BIG IDEAS] Introducing Staffing Brain Fuel
Recession? Inflation? Record low-unemployment?
This is certainly a time like no other, and that’s why we created Staffing Brain Fuel – a website filled with resources to help you successfully navigate WHATEVER the economy brings.
Our newest resource for staffing firms features the most impactful eBooks, articles, and webinars all in one location. It’s offers some of our latest advice as well as time-tested strategies to drive growth in uncertain times.
Take a quick tour help your business get ready for anything!
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[Cheatsheet] Staffing Website Strategy
More clients and candidates will visit your website this year than you will talk to in a lifetime. How can you make sure your site is performing at its peak?
Check out these 12 strategies to ensure your website is doing all it can to get candidates to apply and employers to contact you for staffing and recruiting services.
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[eBook] No Applications? It's Not Your Fault But Here's How to Fix It
Too many unfilled jobs.
Too few qualified candidates.
Skyrocketing costs of job advertising.
How can you fill your open orders in a market like this?
Download our latest eBook for ideas to fix your recruitment marketing strategy!
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[eBook] Is Differentiation Bullsh!t?
Marketing 101 says differentiation is EVERYTHING! But in staffing, is it even possible?
The problem in staffing is that most people try to differentiate on service. And that DOES NOT WORK!
So what does work? Read our latest eBook to find out.
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[eBook] Crafting the Ultimate Candidate Experience
Job seekers have high expectations these days.
This eBook will show you five steps to creating an experience that attracts and retains more top talent.
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[eBook] Using Content to Drive Your Employment Brand
Employment branding can help make your job advertising more effective, attract and keep better talent and consistently outperform your competition.
Here are 6 steps to an effective content-driven employment brand.
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[Checklist] SEO in 2022: New Strategies for Recruiting
When it comes to recruiting, SEO is more important than ever. But Google is constantly changing the rules of the game. So, the things you did to boost SEO a year or two ago may not work as well today. What's changed in SEO…and what should you do to stay relevant?
How can you improve your rankings…and ensure your jobs show up on Google for Jobs?
What's the best way to drive qualified candidates to your open jobs…and get them to apply?
We tackled these issues and more in our last Lunch with Haley webinar, and we also turned them into a checklist for this month's Big Idea!
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[Big Ideas] Digital Marketing Trends in 2022
Find more than 40 tips to improve your website, social media, SEO, PPC, automation, recruitment marketing, and more.
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[Big Ideas] Our Final Birthday Gift to You
SMART IDEAS Summit
Lessons from the smartest minds in staffing.
7 hours. 14 Presentations. Priceless ideas.
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[Big Ideas] 2022 Recruiting Outlook
The correct perspective is about focusing on what you can control and not dwelling on what you can't.
We survey the recruiting factors you can control and how staffing firms can address them in 2022.
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[Big Ideas] Turning Temps & Clients into RAVING FANS
Learn the basics of creating Raving Fans for your staffing agency - and using their enthusiasm to strengthen your business.
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[Big Ideas] Using Video to Recruit
Video is the fastest-growing type of content, and it;s great for staffing SEO, job applications, branding and more.
Still afraid to make the leap?
Learn how to get started and be light years ahead of your peers.
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[Slideshow] 2021 Social Media Best Practices for Staffing
Social media has transformed the way we connect with clients and candidates, do business…and get business.
Learn how to strengthen your social presence and achieve your sales and recruiting goals.
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[Big Ideas] 2021 Staffing Industry Job Advertising Report
In Q1 2021, Haley Marketing conducted a nationwide survey of staffing professionals to find out what works best when it comes to job advertising.
In this insight report, we share the data. You'll see which job board and online platforms are most effective, satisfaction levels with the quality and quantity of candidates coming from advertising, job advertising spending trends, and more.
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[Big Ideas] Optimizing Your Career Portal for Response
Talented people may seem scarce, but we know they are out there – you just have to find them…and convince them to apply!
Where should you start?
Here's a straight forward approach to get found by, attract and convert more job seekers to applicants.
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[Big Ideas] Recruiting Strategies for 2021
There are more jobs to fill, less talent in the market, and no way to increase the candidate pool quickly enough to keep up with demand.
To fill open job orders, you need to do more to incentivize talent and create compelling reasons to work.
Get a proven strategy and 30 tactical ideas to overcome these recruiting challenges.
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[Big Ideas] 50+ Ideas for Social Recruiting
Strategies and tactics to leverage social media to attract and engage active and passive job seekers
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[Big Ideas] Meet your clients (and candidates) where they are
Discover a better approach to content marketing for recruiting and staffing sales lead generation
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[Case Studies] Eliminating Wasted Job Spend
February Idea Club
[Case Studies] Eliminating Wasted Job Spend
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[Idea Club] Your Marketing Roadmap for 2021
January 2021 Idea Club
[Idea Club] Your Marketing Roadmap for 2021
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[eBook] Silver Linings: Insights, Results and Lessons from 2020
Get a year's worth of marketing insights, best practices, and success stories in one tidy package
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[eBook Revisit] Strategies for a Changed World
[eBook Revisit] Strategies for a Changed World
How to how to plan for, recover faster from, and even thrive in uncertain times.
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[Idea Club] Employee advocacy for staffing
[Idea Club] Increase social media impact by 561%
Increase your social marketing—and recruiting—impact by getting your team into the game.
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[eBook] What Is the Best Marketing for a Staffing Agency?
[eBook] What Is the Best Marketing for a Staffing Agency?
How to build a staffing and recruiting system that is effective, affordable and customized to achieve your goals
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[Idea Club] Creating Certainty in Uncertain Times
[Idea Club] Creating Certainty in Uncertain Times
How to build a staffing and recruiting system that provides certainty to your bottom-line.
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[Whitepaper] 2020 Staffing Industry Survey Report
[Whitepaper] 2020 Staffing Industry Survey Report
How the staffing industry is adapting to the current (and anticipated) economic environment
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[eBook] SEO Strategies For 2020
[eBook] SEO Strategies For 2020
Latest rules to improve search rankings, drive more business and attract more candidates.
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[Idea Club] Book(s) on Marketing in the Staffing Industry
[Idea Club] Book(s) on Marketing in the Staffing Industry
10 eBooks available to for your staffing company: sales lead generation, websites, SEO, social media and more.
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[eBook] Strategies for a Changed World
We may be a tough economic stretch, but there are still opportunities for staffing companies…if you take the right steps! This eBook revisits content from the Great Recession and the post-9/11 downturn, providing lessons on what the most successful staffing companies do to minimize losses and maximize recovery.
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[Idea Club] Not Your Father's Marketing
Twenty years ago, staffing services were sold through cold calling, drop-by calls and networking events.
But recent events, combined with dramatic changes in staffing, marketing and technology, have completely upended how we need to market and sell.
This month’s Idea Club will help you manage these changes and create a modern marketing strategy for your staffing business.
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[Idea Club] New and Improved Staffing Tech
Technology is fundamentally changing the staffing industry. It’s changing how people search for work and apply to your jobs. It’s changing the tools you use to market your services and advertise your jobs. And it’s already changed the channels employers and job seekers use to communicate with you.
How do you keep your staffing company from falling behind?
See a few of the things we’re doing at Haley Marketing to upgrade our products and develop new technologies to help you with your sales and recruiting.
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[Workbook] Creating Your 2020 Vision
While no one can know the future, the most successful staffing companies are the ones that clearly define their vision, set measurable goals, and develop strategies and plans to achieve them. This workbook will guide you through the process of defining your vision. Setting goals. Crafting strategy. And determining the best marketing and recruiting tactics.
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[eBook] Tapping Social Media's Superpowers - a Game Plan for Staffing Companies
November 2019 Idea Club
[eBook] Tapping Social Media's Superpowers – a Game Plan for Staffing Companies
Move over puppies and selfies, this eBook will show you 4 essential strategies for using social media in staffing and recruiting.
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[Idea Club] 6 Lessons for Getting Online Reviews
[Idea Club] 6 Lessons for Getting Online Reviews
How did Haley Marketing get nearly 100 new testimonials and online reviews in 60 days?
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[Idea Club] Tend Your Reputation Garden
[Idea Club] Growing a Staffing Firm’s Reputation
How staffing firms can cultivate reviews and make their online reputation bloom
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[eBook] Staffing Sales Lead Generation Best Practices
[eBook] #TBT Staffing Sales Lead Generation Best Practices
35-page eBook outlining two essential strategies for generating sales leads in staffing
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[eBook] Staffing Websites: Strategies for 2020...and Beyond
[eBook] Staffing Websites: Strategies for 2020…and Beyond
Discover key opportunities to attract, engage and convert visitors you could be missing with your staffing website.
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[eBook] Staffing Company Guide to Programmatic Job Advertising
Idea Club - June 2019
[eBook] Your Guide To Programmatic Job Advertising
Discover how to get more people applying…to more of your jobs…without spending more on job boards!
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[Idea Club] Spring Cleaning Your Marketing and Recruiting
Tips to clean up and improve the ROI on your staffing company’s marketing and recruiting activities.
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[Cheat Sheet] 4 Pillars of Recruitment Marketing
4 Pillars of Recruitment Marketing Cheat Sheet
Looking for more qualified job candidates? Don’t just spend more on advertising…instead focus on strengthening all four pillars of your recruitment marketing.
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[eBook] Marketing Best Practices Guide (2019 Update)
MARCH 2019
[eBook] Marketing Best Practices Guide (2019 Update)
Want to know the best ways to promote your staffing services? Looking for low-cost marketing ideas? Or irresistible offers to get employers to respond to your sales efforts?
You’ll find these and more in our newly updated Marketing Best Practices Guide. From marketing essentials to the secrets of creating irresistible client relationships, you’ll discover hundreds of strategies and tactics to help your staffing company stand out, stay top-of-mind and sell more.
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[Idea Club] Social Recruiting Best Practices for Staffing
[Idea Club] Social Recruiting Best Practices for Staffing
Get 40 quick tips and tactics to create a successful social recruiting strategy for your staffing company.
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[Idea Club] Staffing Industry Cheat Sheet for 2019
[Idea Club] Staffing Industry Cheat Sheet for 2019
What does 2019 have in store for the staffing industry? Who knows! But one thing is certain - companies that proactively manage their goals will have a much better year than those who don't.
So what can you do now?
Read the Article
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[Idea Club] The Best of 2018 from Haley Marketing
[Idea Club] The Best of 2018 from Haley Marketing
eBooks. On Demand webinars. Podcasts. Blogs. And more. Here’s the best of the staffing and recruiting content Haley Marketing shared in 2018.
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[Idea Club] eBook: A Guide to Google Analytics for Staffing Companies
November 2018 Idea Club
eBook: A Guide to Google Analytics for Staffing Companies
Discover how you can use Google Analytics to make smarter marketing and recruiting decisions.
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[Idea Club Special Edition] Indeed's Policy Change
[Idea Club Special Edition] Indeed's Policy Change
On January 7, Indeed will stop accepting organic job posts from staffing and recruiting firms. Are you ready?
At Haley Marketing, we’re here to help you, and we’ve written a 38-page eBook filled with recruiting strategies and tactics.
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[Idea Club] Blogging drives staffing sales...here's the proof
SEPTEMBER 2018
[Idea Club] The 90 Day Blogging Challenge (The Results)
We recently completed Summer Blogging Challenge 3 – and we
write 187 posts in 90 days. So what was the impact? Keep
reading to find out!
SEE THE RESULTS
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Personal Branding: Your Secret To More Applications and Better Candidates
[eBook] Personal Branding: Your Secret To More Applications and Better Candidates
Personal Branding is a powerful, but misunderstood tool in your marketing arsenal. This eBook cuts through the misinformation to show you practical steps to build your personal brand, so you can get more responses to your sales and recruiting.
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[eBook] Prove It: Real Staffing Challenges. Real Marketing Solutions. Real Results.
[eBook] Prove It: Real Staffing Challenges. Real Marketing Solutions. Real Results.
Looking for new recruiting ideas? Ways to use social media? Maybe staffing website ideas? Our latest eBook offers powerful case studies highlighting real clients, their very real business challenges, and the amazing results they got using three of our most successful marketing solutions.
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[eBook] 10 Ways to Attract Talent with CX
Rethinking the Candidate Experience
The recruiting climate has changed. Dramatically.
Today's job seekers are more savvy, selective, impatient and demanding than ever. The rules have changed…and candidates are now in control.
So how do you get people to choose your staffing company?
It’s time to rethink—and re-engineer—your CX (Candidate Experience). Here’s how to you can attract…and convert more job seekers into placements.
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Staffing's top 5 email marketing myths busted!
Staffing's top 5 email marketing myths busted!
Has your email lost its swagger? Not getting the response you want from clients and candidates? Debunk the common myths—and discover how to get more response from your email marketing.
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20 Smart Marketing Tips for Staffing
Smart Marketing
Do you have a marketing plan that is STRATEGIC, MEASURABLE and based on ANALYTIC DATA?
Most staffing companies don’t. They think of marketing as being about their website, sales collateral and social media. Even most marketing professionals talk about branding, messaging and all kinds of things that are almost impossible to quantify.
“Smart Marketing” is strategically using marketing to drive sales leads and attract candidates…and increasing ROI from your marketing investment.
Check out this month’s slideshow for 20 Smart Marketing ideas.
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[Idea Club] Staffing Websites & Talent Engagement
[Idea Club] Staffing Websites & Talent Engagement
Too many open job orders…and too few candidates? Check out these strategies to attract, engage and re-engage job seekers.
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Innovative Recruiting Ideas to Survive the Talent Drought
[Idea Club] Innovative Recruiting Ideas (for staffing companies)
5 innovative strategies (and 25 tactics) to help you attract talent, improve conversions, re-engage the talent in your ATS, and improve your digital recruiting.
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Smart Marketing Ideas for 2018 (for Staffing & Recruiting)
Smart Marketing Ideas for 2018 (for Staffing & Recruiting)
To kick off 2018, we asked our team at Haley Marketing to look at the big trends going on in the marketing world and share a few insights about what they mean for staffing and recruiting companies.
Buckle up…and get ready for lots of ideas to contemplate!
See 2018 Trends and Insights
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[Idea Club] How staffing companies measure marketing success
What to Track – How Staffing Companies Measure Marketing Success
Traffic sources. Open rates. Entry and exit pages. Conversions.
When it comes to your sales, marketing and recruiting, there is so much data you can track. But which analytics really matter?
In this Idea Club, we’ll show you how easy it can be to make sense of all the numbers—and which metrics you need to track to get the best insight for your company.
Track What Really Matters.
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[Idea Club] eBook: Best Practices in Keeping Clients Happy
It's no secret…
Happy customers are more profitable!
But how do you make your clients happier? Cut prices? Overfill orders?
Call every 15 minutes?
Great service is about crafting the customer experience. This eBook will show you how to create a service culture and design an optimal client experience for your company.
READ THE EBOOK
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[Idea Club] Does blogging really work in staffing? Case Study Results
Does blogging really drive sales? Does it get more people to your website? And are those people any more likely to buy something (or apply for a job)?
Last May, we challenged our team to write 90 posts in 90 days, and the results, well, they were enlightening to say the least!
Check Out Blogging Challenge Results.
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[Idea Club] More ROI from Staffing Trade Shows and Job Fairs
Get MORE ROI from Job Fairs and Trade Shows
Do you attend job fairs? Exhibit at trade shows?
Would you like to get more clients and more candidates from your efforts?
In this issue of the Idea Club, we’ll show the 5 MOST COMMON TRADE SHOW MISTAKES, and how you can improve your approach to get the best possible response.
Read this Story
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[Idea Club] Beyond Brochures, Using Collateral to Sell Staffing Services
Beyond Brochures – Using Collateral to Sell Staffing
Do staffing companies NEED a brochure?
It depends. If you think a brochure is just a pretty description of your services, then you’re not thinking creatively enough.
In this Idea Club, you’ll learn how to make sales collateral an essential part of your sales strategy.
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[Whitepaper] Staffing Websites, Maximize ROI With Great Content and Promotion (part 2)
Staffing Websites - Maximize ROI with Great Content
In the last issue of the Idea Club, we showed you how you can design a world-class staffing website.
Today, in part two, you'll learn how the right content…and promotion (SEO, PPC, paid social) will maximize your ROI…and allow you to fill more job orders, faster!
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NEW Whitepaper: Staffing Website ROI (part 1)
More employers and job seekers will visit your website in the next year, just on a mobile device, than you will talk to in your lifetime. Let that sink in for a minute.
Your website is your most important sales tool, but is your site working hard enough for you?
In part one of our two-part whitepaper on staffing websites, you'll see how great website design can engage more site visitors – and convert them into clients and candidates.
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[Idea Club] SEO 2017, A Checklist for Staffing and Recruiting Firms
Are your search engine rankings not where you want them to be? Or even worse, are you falling behind your competitors?
SEO is constantly changing, and many of the “best practices” from just a year or two ago no longer work…worse, they may actually be harming your rankings!
So what do staffing firms really need to know (and do) when it comes to SEO?
Get the 2017 Staffing SEO Checklist
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[Idea Club] The Secret to Staying Top-of-Mind
[Idea Club] The Secret to Staying Top-of-Mind
Stronger positioning. Deliver more value. Become a trusted advisor.
These are just a few of the benefits "Nurture Marketing." Read on to discover the secrets to a successful nurturing campaign, and how to more effectively keep your staffing company top-of-mind.
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How to Double Your Website Traffic (& Inbound Leads)
How to Double Your Staffing Firm’s Website Traffic (and Inbound Leads)
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[Idea Club eBook] A Social Media Plan for 2017
What are the smartest ways staffing firms can use social media in 2017?
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3 Ways to Attract More (and Better) Candidates
Need more candidates? Need better candidates? This issue of the Idea Club will show you a few simple techniques that will make your company a top choice for both active and passive job seekers.
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[Whitepaper] 2016 Staffing Industry Survey Results
[Whitepaper] 2016 Staffing Industry Survey Results
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Two Birthday Gifts (from Haley Marketing)
Haley Marketing celebrates its 20th birthday with two gifts
to the staffing industry.
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[Idea Club] 11 ways to write better job posts
Need more candidates? This issue of the Idea Club will show you 11 ways to craft better job posts and attract more attention to your job openings.
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[eBook] Keys to a KILLER Staffing Website (2016 edition)
More clients. More candidates. More ROI. That’s what you really want from your website.
At Haley Marketing, we’ve built more than 1,200 staffing and recruiting websites. And we track analytics on more than 500 sites. We’ve analyzed all that data and put together an amazing “How-To” guide for creating a world-class staffing website.
Want to know what works? And what doesn’t? Get the eBook.
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[Slideshow] 7 Best Practices for Content Marketing in Staffing
Imagine a world with NO COLD CALLS! Where employers and job seekers come to you. This is what you can do with content marketing -- using your website, SEO and social media to get people to find your company, position yourself as a market leader, and drive more inbound leads. These seven best practices will show you the keys to success.
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[eBook] The Essential Guide to Staffing Sales Lead Generation
Do you love cold calls? If you do, you're in the minority. There are better, easier ways to generate sales leads in the staffing industry, and this guide will teach you the best practices in integrated direct marketing and inbound marketing. It will even show you how to increase the effectiveness of your cold calls!
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SEO for Staffing 2016
In staffing, SEO is a BIG deal. It will bring more clients
and candidates to your website. It will generate more sales
leads and help you make more placements. But with all the
changes Google has been making, what's the best way to
optimize your site?
This article will show you how the search engine's ranking algorithms work, how to pick the right keywords (and why you need to focus on more than picking a few keywords), and the keys to creating the right staffing SEO strategy for your company.
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This article will show you how the search engine's ranking algorithms work, how to pick the right keywords (and why you need to focus on more than picking a few keywords), and the keys to creating the right staffing SEO strategy for your company.
Re-Recruiting: A new strategy to boost job applications
If you are looking to enhance the effectiveness of your traditional recruiting efforts, Re-Recruiting could be the key.
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30 Innovative Sales, Marketing & Recruiting Ideas (eBook inside)
This guide offers 30 ideas that can make a big impact on your company.
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Master social media for staffing - in 22 minutes a day!
"What should I be doing with social media?"
It's a question that we hear all the time. At a high level, you should be using social media to support your direct sales efforts, drive inbound sales leads from employers, AND recruit job seekers.
But how to do it?
This issue of the Idea Club gives 55 ways to master social media in under 22 minutes a day.
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It's a question that we hear all the time. At a high level, you should be using social media to support your direct sales efforts, drive inbound sales leads from employers, AND recruit job seekers.
But how to do it?
This issue of the Idea Club gives 55 ways to master social media in under 22 minutes a day.
20 Ideas to Improve Recruiting
This issue of the Idea Club gives 20 ways that you can improve your recruiting efforts and fill more jobs.
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Is Social the New [STAFFING] Cold Call?
20 tips to drive staffing sales leads using social media.
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The Idea Club: Increasing Blogging to Increase Leads
At Haley Marketing, we are experts in...(can you guess it?) That's right, marketing! As marketers, we love to test ideas, so we decided to do a to see if writing more blog posts would generate more sales leads.
Our test: Write 90 blog posts in 90 days. So what happened? The results even surprised us!
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Facebook for Recruiting
With over 1.44 billion monthly users, Facebook offers an unmatched opportunity to source and attract talent for staffing and recruiting firms--if you know how to use it!
In this issue of the Idea Club, we'll show you how you can use Facebook to attract top talent.
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In this issue of the Idea Club, we'll show you how you can use Facebook to attract top talent.
Staffing's Image Problem (and how to protect your firm)
The staffing industry has an image problem. Just check out Yelp or Google Reviews. You will not like what you see.
In this issue of the Idea Club, we'll show you how to monitor social channels, proactively build positive social reviews, and improve your reputation.
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In this issue of the Idea Club, we'll show you how to monitor social channels, proactively build positive social reviews, and improve your reputation.
Social Media for Staffing, What's the Point?
Love it or hate it, social media is where your clients and candidates spend a lot of time every day. That's why every staffing firm needs a solid game plan for social media.
Discover the keys to an effective social media plan for staffing firms.
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Discover the keys to an effective social media plan for staffing firms.
Skill Marketing - New Twists on a Proven Method
When it comes to selling staffing services NOTHING gets a
faster response than skill marketing. But there's more you
can do than just cold calling...
This Idea Club covers new techniques in skill marketing.
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This Idea Club covers new techniques in skill marketing.
Idea Club - Innovation...and Staffing?
Innovation is essential to business. Yet the vast majority
of the services provided by staffing firms today are nearly
identical to the services provided by firms 20 years ago.
This article will show you how you can become more innovative.
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This article will show you how you can become more innovative.
Idea Club - eBook: Six Low Cost Strategies for Success in a Boom Market
This month's newsletter will give you six easy-to-implement and low-cost strategies to thrive in 2015...and beyond.
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Haley Marketing's Best of 2014
At Haley Marketing, we take great pride in our work. Check out our Best of 2014!
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Idea Club: It's hard to recruit...when your reputation sucks!
Build a world-class employment brand by creating a WOW
candidate experience, proactively marketing your employment
brand, and monitoring and improving your social reputation.
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Idea Club: Takeaways from Staffing World 2014
We thought Staffing World 2014 was awesome! We attended as many sessions--and talked to as many people--as we could, just so we could bring it all back to you!
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Idea Club eBook: A Guide to Email Marketing Success for the Staffing Industry
This eBook will show you how to craft your emails to maximize response, how to integrate email marketing with your social media, how to use landing pages to get readers to take action, how to measure and track results, and much more!
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eBook: Stand Out. Stay Top-of-Mind. Sell More.
This eBook shows nine tactics that staffing and recruiting
firms are using to succeed in 2014...and a few that aren't working!
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Idea Club: Check out the latest in staffing industry marketing
This slideshow contains samples (and results) of some
of the best websites and marketing campaigns in the
staffing industry
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Idea Club: Content Marketing, from Cave Paintings to Social Media
Content marketing is BIG in staffing, and this month's
article will show you five steps to creating a great strategy
for your firm.
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Idea Club: The Main Event - Staffing Sales vs. Marketing
When sales and marketing work together it creates a
synergistic effect that can shorten sales cycles, improve
margins, create differentiation, and help you attract and
retain top talent. So how do you get sales and marketing to play nice?
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Idea Club: Is Your Social Recruiting Working?
Every staffing firm is told they need a Facebook page, Twitter account, and LinkedIn profile, but how do you know social marketing is helping your bottom line?
This article has five main metrics to prove your social recruiting is working.
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This article has five main metrics to prove your social recruiting is working.
Idea Club: The Truth About Mobile in Staffing
It's no secret that mobile is starting to have a big impact
on the staffing industry. But where do you need to
invest--and NOT invest? Check out The Truth About Mobile
in Staffing.
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Complimentary eBook: Staffing growth strategies for 2014
2014 promises to be an exciting one with lots of changes for
the staffing industry!
Check out our new eBook, Strategies for a Record-Breaking
2014 to see what's in store--and what you can do to make
this your best year ever!
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Idea Club: Optimize Your Recruiting
Are your recruiting methods no longer producing the results you need? It's time to get more from your recruiting dollars. This issue of the Idea Club will show you how to optimize your recruiting.
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Idea Club: Pop Art and Flash Mobs - Staffing World 2013
The keynote speakers at Staffing World shared fresh insights and best practices that are shaping today's staffing industry. In this edition of the Idea Club, we share them with you!
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Idea Club: What not to do on social media
Social media can be a powerful tool for branding your company, attracting candidates and generating sales leads...
So why do so many staffing companies get it wrong? Check out our "What NOT To Do" Guide on Social Media.
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So why do so many staffing companies get it wrong? Check out our "What NOT To Do" Guide on Social Media.
Idea Club: Blogging: The Critical Factor to Website Success
At Haley Marketing, we write and track blog results for
more than 130 staffing and recruiting firms. We know from
experience what works, what doesn't, and how to make the
most of a staffing firm blog.
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Idea Club: Show 'N Tell - Examples of the Staffing Industry's Best Marketing
This issue of the Idea Club features a slideshow packed with samples of the latest and greatest websites, email marketing, social media, and direct mail campaigns for the staffing industry
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Social Media a Waste of Time?
In this Month's Idea Club, we'll show you what your sales
people should...and should not be doing online.
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[eBook] Social Media Game Plan for Staffing
We just released our all new Social Media eBook that will
show you the best ways to sell staffing using Facebook,
LinkedIn, Twitter and more.
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Idea Club: How to Use Social Media to Drive Leads
This issue of the Idea Club is chock full of ideas to help
you use social media and your website to engage clients,
prospects, and candidates.
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Ready, set, hike! A game plan for your social media program
Had enough of the hype around social media? Us too!
That's why we put together a tactical, staffing-focused Game
Plan for Social Media.
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Content Marketing: The Secret Sauce
If you could double the effectiveness of your sales efforts,
what impact would that have on your bottom line? That's why we are such huge fans of content marketing. It
can make a dramatic improvement on your sales and profitability.
So how can you achieve these kinds of results? Our feature article today will show you some of "the secrets" of content marketing, but if you really want to know how to make your marketing work, give us a call at 1.888.696.2900.
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So how can you achieve these kinds of results? Our feature article today will show you some of "the secrets" of content marketing, but if you really want to know how to make your marketing work, give us a call at 1.888.696.2900.
Marketing Staffing in 2013
2013 is shaping up to be a great year for the staffing industry.
Will it be a great year for your firm?
As you look to grow your sales--and get past the commodity pricing
pressure--be sure to take advantage of the innovative ideas in
this month's feature article on content marketing.
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IdeaLab, Giving Thanks, and Lots of Staffing Goodies
Last month, we asked you to share your stories of thanks.
Today, I'd love to know your thoughts about 2013. Is it
going to be a good year for staffing? How will Affordable
Healthcare impact your firm? What do you think will be the
biggest challenge over the next 12 months?
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Halloween Treats Inside
Hope you enjoy the free treats in this issue of the Idea Club. You'll find a FREE eBook, Make Your Company the First Call. We will show you a process your staffing firm can follow that will make your firm be the service called.
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eBook: Overcoming the price objection in staffing sales
In this issue of the Idea Club, you'll find a free eBook that will show you how to get employers to see the value of your staffing services. You'll also find some information about Fall conferences our team will be speaking at and attending.
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Is your staffing firm's website costing you money?
In this issue of the Idea Club, you'll find:
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- eBook: Is your staffing website costing you money?
- Important announcements from our team
- What's new in social media
- And more!
Does your staffing firm need a blog? (Special eBook inside!)
We've refreshed our Idea Club design to give you more information in less time. In this issue, you'll find a free eBook. In the eBook, you'll find out why blogs are one of the most powerful online marketing tools for generating job orders and candidate referrals. Plus you'll see which Haley team members will be presenting at Staffing World this Fall.
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Staffing Sales and NASCAR
In this issue of the Idea Club, you'll find a Big Idea that's sure to get your sales engine revving. You'll also discover some of new things we have planned this summer.
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Pinterest for Staffing
In this issue of the Idea Club you'll find out how staffing companies are using Pinterest. We hope this article will inspire your team to start pinning away!
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[Idea Club] A secret to more sales and better recruiting
In this issue of the Idea Club, you'll find out how to increase sales and the quality of your recruiting using social media. You'll also find out about our new social sharing service and our next FREE Lunch with Haley webinar.
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[Idea Club] How to measure marketing ROI
In this issue of the Idea Club, you'll find out how to get the best bang for your marketing dollars. You'll also find several easy and effective techniques you can use to measure your success. We've also included a tribute to our late Art Director Neil Kowalewski.
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[Idea Club] Holiday Goodies from Haley Marketing
With all of the marketing tools out there, email remains one of the best and most affordable ways to win new business and keep existing clients. But with so many emails, how can you make sure that your email gets delivered and stands out from the clutter? In this issue of the Idea Club, you'll be able to download Haley Marketing's brand new guide to email marketing for the staffing industry (for free)!
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[Idea Club] Be an UNSTAFFING firm?
In this issue:
Unstaffing: The REAL Differentiator: For this month's Idea Club, I've taken a stab at addressing one of the biggest problems in the staffing industry--how we sell. I promise it will challenge how you think about your business.
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Unstaffing: The REAL Differentiator: For this month's Idea Club, I've taken a stab at addressing one of the biggest problems in the staffing industry--how we sell. I promise it will challenge how you think about your business.
[Idea Club] Overcoming the price objection
In this issue: The price is too high! Overcoming the price objection. Also, resources for staffing professionals.
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