Upgrade your marketing strategy to increase your visibility, build your brand, support your salespeople, and expand your client base.
Ideas and strategies to prepare your company for anything in 2023
See lessons learned from this year's Staffing World 2022 and how the smartest companies are preparing for anything in 2023
Smart Automation Checklist: 50 Ideas to start and scale your automation program quickly and affordably for more leads and conversions
Haley Marketing acquired Recruiters Websites and expanded resources and technology. SMART IDEAS Summit recordings are not available for on-demand expert advice and coaching to prepare you for anything
Recession? Inflation? Record low-unemployment?
This is certainly a time like no other, and that’s why we created Staffing Brain Fuel – a website filled with resources to help you successfully navigate WHATEVER the economy brings.
Our newest resource for staffing firms features the most impactful eBooks, articles, and webinars all in one location. It’s offers some of our latest advice as well as time-tested strategies to drive growth in uncertain times.
Take a quick tour help your business get ready for anything!
More clients and candidates will visit your website this year than you will talk to in a lifetime. How can you make sure your site is performing at its peak?
Check out these 12 strategies to ensure your website is doing all it can to get candidates to apply and employers to contact you for staffing and recruiting services.
Too many unfilled jobs.
Too few qualified candidates.
Skyrocketing costs of job advertising.
How can you fill your open orders in a market like this?
Download our latest eBook for ideas to fix your recruitment marketing strategy!
Marketing 101 says differentiation is EVERYTHING! But in staffing, is it even possible?
The problem in staffing is that most people try to differentiate on service. And that DOES NOT WORK!
So what does work? Read our latest eBook to find out.
Job seekers have high expectations these days.
This eBook will show you five steps to creating an experience that attracts and retains more top talent.
Employment branding can help make your job advertising more effective, attract and keep better talent and consistently outperform your competition.
Here are 6 steps to an effective content-driven employment brand.
When it comes to recruiting, SEO is more important than ever. But Google is constantly changing the rules of the game. So, the things you did to boost SEO a year or two ago may not work as well today. What's changed in SEO…and what should you do to stay relevant?
How can you improve your rankings…and ensure your jobs show up on Google for Jobs?
What's the best way to drive qualified candidates to your open jobs…and get them to apply?
We tackled these issues and more in our last Lunch with Haley webinar, and we also turned them into a checklist for this month's Big Idea!
Find more than 40 tips to improve your website, social media, SEO, PPC, automation, recruitment marketing, and more.
SMART IDEAS Summit
Lessons from the smartest minds in staffing.
7 hours. 14 Presentations. Priceless ideas.
The correct perspective is about focusing on what you can control and not dwelling on what you can't.
We survey the recruiting factors you can control and how staffing firms can address them in 2022.
Learn the basics of creating Raving Fans for your staffing agency - and using their enthusiasm to strengthen your business.
Video is the fastest-growing type of content, and it;s great for staffing SEO, job applications, branding and more.
Still afraid to make the leap?
Learn how to get started and be light years ahead of your peers.
Social media has transformed the way we connect with clients and candidates, do business…and get business.
Learn how to strengthen your social presence and achieve your sales and recruiting goals.
In Q1 2021, Haley Marketing conducted a nationwide survey of staffing professionals to find out what works best when it comes to job advertising.
In this insight report, we share the data. You'll see which job board and online platforms are most effective, satisfaction levels with the quality and quantity of candidates coming from advertising, job advertising spending trends, and more.
Talented people may seem scarce, but we know they are out there – you just have to find them…and convince them to apply!
Where should you start?
Here's a straight forward approach to get found by, attract and convert more job seekers to applicants.
There are more jobs to fill, less talent in the market, and no way to increase the candidate pool quickly enough to keep up with demand.
To fill open job orders, you need to do more to incentivize talent and create compelling reasons to work.
Get a proven strategy and 30 tactical ideas to overcome these recruiting challenges.
Strategies and tactics to leverage social media to attract and engage active and passive job seekers
Discover a better approach to content marketing for recruiting and staffing sales lead generation
February Idea Club
[Case Studies] Eliminating Wasted Job Spend
January 2021 Idea Club
[Idea Club] Your Marketing Roadmap for 2021
Get a year's worth of marketing insights, best practices, and success stories in one tidy package
[eBook Revisit] Strategies for a Changed World
How to how to plan for, recover faster from, and even thrive in uncertain times.
[Idea Club] Increase social media impact by 561%
Increase your social marketing—and recruiting—impact by getting your team into the game.
[eBook] What Is the Best Marketing for a Staffing Agency?
How to build a staffing and recruiting system that is effective, affordable and customized to achieve your goals
[Idea Club] Creating Certainty in Uncertain Times
How to build a staffing and recruiting system that provides certainty to your bottom-line.
[Whitepaper] 2020 Staffing Industry Survey Report
How the staffing industry is adapting to the current (and anticipated) economic environment
[eBook] SEO Strategies For 2020
Latest rules to improve search rankings, drive more business and attract more candidates.
[Idea Club] Book(s) on Marketing in the Staffing Industry
10 eBooks available to for your staffing company: sales lead generation, websites, SEO, social media and more.
We may be a tough economic stretch, but there are still opportunities for staffing companies…if you take the right steps! This eBook revisits content from the Great Recession and the post-9/11 downturn, providing lessons on what the most successful staffing companies do to minimize losses and maximize recovery.
Twenty years ago, staffing services were sold through cold calling, drop-by calls and networking events.
But recent events, combined with dramatic changes in staffing, marketing and technology, have completely upended how we need to market and sell.
This month’s Idea Club will help you manage these changes and create a modern marketing strategy for your staffing business.
Technology is fundamentally changing the staffing industry. It’s changing how people search for work and apply to your jobs. It’s changing the tools you use to market your services and advertise your jobs. And it’s already changed the channels employers and job seekers use to communicate with you.
How do you keep your staffing company from falling behind?
See a few of the things we’re doing at Haley Marketing to upgrade our products and develop new technologies to help you with your sales and recruiting.
While no one can know the future, the most successful staffing companies are the ones that clearly define their vision, set measurable goals, and develop strategies and plans to achieve them. This workbook will guide you through the process of defining your vision. Setting goals. Crafting strategy. And determining the best marketing and recruiting tactics.
November 2019 Idea Club
[eBook] Tapping Social Media's Superpowers – a Game Plan for Staffing Companies
Move over puppies and selfies, this eBook will show you 4 essential strategies for using social media in staffing and recruiting.
[Idea Club] 6 Lessons for Getting Online Reviews
How did Haley Marketing get nearly 100 new testimonials and online reviews in 60 days?
[Idea Club] Growing a Staffing Firm’s Reputation
How staffing firms can cultivate reviews and make their online reputation bloom
[eBook] #TBT Staffing Sales Lead Generation Best Practices
35-page eBook outlining two essential strategies for generating sales leads in staffing
[eBook] Staffing Websites: Strategies for 2020…and Beyond
Discover key opportunities to attract, engage and convert visitors you could be missing with your staffing website.
Idea Club - June 2019
[eBook] Your Guide To Programmatic Job Advertising
Discover how to get more people applying…to more of your jobs…without spending more on job boards!
Tips to clean up and improve the ROI on your staffing company’s marketing and recruiting activities.
4 Pillars of Recruitment Marketing Cheat Sheet
Looking for more qualified job candidates? Don’t just spend more on advertising…instead focus on strengthening all four pillars of your recruitment marketing.
[eBook] Marketing Best Practices Guide (2019 Update)
Want to know the best ways to promote your staffing services? Looking for low-cost marketing ideas? Or irresistible offers to get employers to respond to your sales efforts?
You’ll find these and more in our newly updated Marketing Best Practices Guide. From marketing essentials to the secrets of creating irresistible client relationships, you’ll discover hundreds of strategies and tactics to help your staffing company stand out, stay top-of-mind and sell more.
[Idea Club] Social Recruiting Best Practices for Staffing
Get 40 quick tips and tactics to create a successful social recruiting strategy for your staffing company.
[Idea Club] Staffing Industry Cheat Sheet for 2019
What does 2019 have in store for the staffing industry? Who knows! But one thing is certain - companies that proactively manage their goals will have a much better year than those who don't.
So what can you do now?
Read the Article
[Idea Club] The Best of 2018 from Haley Marketing
eBooks. On Demand webinars. Podcasts. Blogs. And more. Here’s the best of the staffing and recruiting content Haley Marketing shared in 2018.
November 2018 Idea Club
eBook: A Guide to Google Analytics for Staffing Companies
Discover how you can use Google Analytics to make smarter marketing and recruiting decisions.
[Idea Club Special Edition] Indeed's Policy Change
On January 7, Indeed will stop accepting organic job posts from staffing and recruiting firms. Are you ready?
At Haley Marketing, we’re here to help you, and we’ve written a 38-page eBook filled with recruiting strategies and tactics.
[Idea Club] The 90 Day Blogging Challenge (The Results)
We recently completed Summer Blogging Challenge 3 – and we
write 187 posts in 90 days. So what was the impact? Keep
reading to find out!
SEE THE RESULTS
[eBook] Personal Branding: Your Secret To More Applications and Better Candidates
Personal Branding is a powerful, but misunderstood tool in your marketing arsenal. This eBook cuts through the misinformation to show you practical steps to build your personal brand, so you can get more responses to your sales and recruiting.
[eBook] Prove It: Real Staffing Challenges. Real Marketing Solutions. Real Results.
Looking for new recruiting ideas? Ways to use social media? Maybe staffing website ideas? Our latest eBook offers powerful case studies highlighting real clients, their very real business challenges, and the amazing results they got using three of our most successful marketing solutions.
Rethinking the Candidate Experience
The recruiting climate has changed. Dramatically.
Today's job seekers are more savvy, selective, impatient and demanding than ever. The rules have changed…and candidates are now in control.
So how do you get people to choose your staffing company?
It’s time to rethink—and re-engineer—your CX (Candidate Experience). Here’s how to you can attract…and convert more job seekers into placements.
Staffing's top 5 email marketing myths busted!
Has your email lost its swagger? Not getting the response you want from clients and candidates? Debunk the common myths—and discover how to get more response from your email marketing.
Do you have a marketing plan that is STRATEGIC, MEASURABLE and based on ANALYTIC DATA?
Most staffing companies don’t. They think of marketing as being about their website, sales collateral and social media. Even most marketing professionals talk about branding, messaging and all kinds of things that are almost impossible to quantify.
“Smart Marketing” is strategically using marketing to drive sales leads and attract candidates…and increasing ROI from your marketing investment.
Check out this month’s slideshow for 20 Smart Marketing ideas.
[Idea Club] Staffing Websites & Talent Engagement
Too many open job orders…and too few candidates? Check out these strategies to attract, engage and re-engage job seekers.
[Idea Club] Innovative Recruiting Ideas (for staffing companies)
5 innovative strategies (and 25 tactics) to help you attract talent, improve conversions, re-engage the talent in your ATS, and improve your digital recruiting.
Smart Marketing Ideas for 2018 (for Staffing & Recruiting)
To kick off 2018, we asked our team at Haley Marketing to look at the big trends going on in the marketing world and share a few insights about what they mean for staffing and recruiting companies.
Buckle up…and get ready for lots of ideas to contemplate!
See 2018 Trends and Insights
What to Track – How Staffing Companies Measure Marketing Success
Traffic sources. Open rates. Entry and exit pages. Conversions.
When it comes to your sales, marketing and recruiting, there is so much data you can track. But which analytics really matter?
In this Idea Club, we’ll show you how easy it can be to make sense of all the numbers—and which metrics you need to track to get the best insight for your company.
Track What Really Matters.
It's no secret…
Happy customers are more profitable!
But how do you make your clients happier? Cut prices? Overfill orders?
Call every 15 minutes?
Great service is about crafting the customer experience. This eBook will show you how to create a service culture and design an optimal client experience for your company.
READ THE EBOOK
Does blogging really drive sales? Does it get more people to your website? And are those people any more likely to buy something (or apply for a job)?
Last May, we challenged our team to write 90 posts in 90 days, and the results, well, they were enlightening to say the least!
Check Out Blogging Challenge Results.
Get MORE ROI from Job Fairs and Trade Shows
Do you attend job fairs? Exhibit at trade shows?
Would you like to get more clients and more candidates from your efforts?
In this issue of the Idea Club, we’ll show the 5 MOST COMMON TRADE SHOW MISTAKES, and how you can improve your approach to get the best possible response.
Read this Story
Beyond Brochures – Using Collateral to Sell Staffing
Do staffing companies NEED a brochure?
It depends. If you think a brochure is just a pretty description of your services, then you’re not thinking creatively enough.
In this Idea Club, you’ll learn how to make sales collateral an essential part of your sales strategy.
Staffing Websites - Maximize ROI with Great Content
In the last issue of the Idea Club, we showed you how you can design a world-class staffing website.
Today, in part two, you'll learn how the right content…and promotion (SEO, PPC, paid social) will maximize your ROI…and allow you to fill more job orders, faster!
More employers and job seekers will visit your website in the next year, just on a mobile device, than you will talk to in your lifetime. Let that sink in for a minute.
Your website is your most important sales tool, but is your site working hard enough for you?
In part one of our two-part whitepaper on staffing websites, you'll see how great website design can engage more site visitors – and convert them into clients and candidates.
Are your search engine rankings not where you want them to be? Or even worse, are you falling behind your competitors?
SEO is constantly changing, and many of the “best practices” from just a year or two ago no longer work…worse, they may actually be harming your rankings!
So what do staffing firms really need to know (and do) when it comes to SEO?
Get the 2017 Staffing SEO Checklist
[Idea Club] The Secret to Staying Top-of-Mind
Stronger positioning. Deliver more value. Become a trusted advisor.
These are just a few of the benefits "Nurture Marketing." Read on to discover the secrets to a successful nurturing campaign, and how to more effectively keep your staffing company top-of-mind.
How to Double Your Staffing Firm’s Website Traffic (and Inbound Leads)
What are the smartest ways staffing firms can use social media in 2017?
[Idea Club] Haley Marketing - Best of 2016
Need more candidates? Need better candidates? This issue of the Idea Club will show you a few simple techniques that will make your company a top choice for both active and passive job seekers.
[Whitepaper] 2016 Staffing Industry Survey Results
Haley Marketing celebrates its 20th birthday with two gifts
to the staffing industry.
Need more candidates? This issue of the Idea Club will show you 11 ways to craft better job posts and attract more attention to your job openings.
More clients. More candidates. More ROI. That’s what you really want from your website.
At Haley Marketing, we’ve built more than 1,200 staffing and recruiting websites. And we track analytics on more than 500 sites. We’ve analyzed all that data and put together an amazing “How-To” guide for creating a world-class staffing website.
Want to know what works? And what doesn’t? Get the eBook.
Imagine a world with NO COLD CALLS! Where employers and job seekers come to you. This is what you can do with content marketing -- using your website, SEO and social media to get people to find your company, position yourself as a market leader, and drive more inbound leads. These seven best practices will show you the keys to success.
Do you love cold calls? If you do, you're in the minority. There are better, easier ways to generate sales leads in the staffing industry, and this guide will teach you the best practices in integrated direct marketing and inbound marketing. It will even show you how to increase the effectiveness of your cold calls!
In staffing, SEO is a BIG deal. It will bring more clients
and candidates to your website. It will generate more sales
leads and help you make more placements. But with all the
changes Google has been making, what's the best way to
optimize your site?
This article will show you how the search engine's ranking
algorithms work, how to pick the right keywords (and why you
need to focus on more than picking a few keywords), and the
keys to creating the right staffing SEO strategy for your company.
If you are looking to enhance the effectiveness of your traditional recruiting efforts, Re-Recruiting could be the key.
This guide offers 30 ideas that can make a big impact on your company.
"What should I be doing with social media?"
It's a question that we hear all the time. At a high level, you
should be using social media to support your direct sales efforts,
drive inbound sales leads from employers, AND recruit job seekers.
But how to do it?
This issue of the Idea Club gives 55 ways to master social media in under 22
minutes a day.
This issue of the Idea Club gives 20 ways that you can improve your recruiting efforts and fill more jobs.
20 tips to drive staffing sales leads using social media.
At Haley Marketing, we are experts in...(can you guess it?) That's right, marketing! As marketers, we love to test ideas, so we decided to do a to see if writing more blog posts would generate more sales leads.
Our test: Write 90 blog posts in 90 days. So what happened? The results even surprised us!
With over 1.44 billion monthly users, Facebook offers an unmatched opportunity to source and attract talent for staffing and recruiting firms--if you know how to use it!
In this issue of the Idea Club, we'll show you how you can use Facebook to attract top talent.
The staffing industry has an image problem. Just check out Yelp or Google Reviews. You will not like what you see.
In this issue of the Idea Club, we'll show you how to monitor social channels, proactively build positive social reviews, and improve your reputation.
Love it or hate it, social media is where your clients and candidates spend a lot of time every day. That's why every staffing firm needs a solid game plan for social media.
Discover the keys to an effective social media plan for staffing firms.
When it comes to selling staffing services NOTHING gets a
faster response than skill marketing. But there's more you
can do than just cold calling...
This Idea Club covers new techniques in skill marketing.
Innovation is essential to business. Yet the vast majority
of the services provided by staffing firms today are nearly
identical to the services provided by firms 20 years ago.
This article will show you how you can become more innovative.
This month's newsletter will give you six easy-to-implement and low-cost strategies to thrive in 2015...and beyond.
At Haley Marketing, we take great pride in our work. Check out our Best of 2014!
Build a world-class employment brand by creating a WOW
candidate experience, proactively marketing your employment
brand, and monitoring and improving your social reputation.
We thought Staffing World 2014 was awesome! We attended as many sessions--and talked to as many people--as we could, just so we could bring it all back to you!
This eBook will show you how to craft your emails to maximize response, how to integrate email marketing with your social media, how to use landing pages to get readers to take action, how to measure and track results, and much more!
This eBook shows nine tactics that staffing and recruiting
firms are using to succeed in 2014...and a few that aren't working!
This slideshow contains samples (and results) of some
of the best websites and marketing campaigns in the
Content marketing is BIG in staffing, and this month's
article will show you five steps to creating a great strategy
for your firm.
When sales and marketing work together it creates a
synergistic effect that can shorten sales cycles, improve
margins, create differentiation, and help you attract and
retain top talent. So how do you get sales and marketing to play nice?
Every staffing firm is told they need a Facebook page, Twitter account, and LinkedIn profile, but how do you know social marketing is helping your bottom line?
This article has five main metrics to prove your social recruiting is working.
It's no secret that mobile is starting to have a big impact
on the staffing industry. But where do you need to
invest--and NOT invest? Check out The Truth About Mobile
2014 promises to be an exciting one with lots of changes for
the staffing industry!
Check out our new eBook, Strategies for a Record-Breaking
2014 to see what's in store--and what you can do to make
this your best year ever!
Are your recruiting methods no longer producing the results you need? It's time to get more from your recruiting dollars. This issue of the Idea Club will show you how to optimize your recruiting.
The keynote speakers at Staffing World shared fresh insights and best practices that are shaping today's staffing industry. In this edition of the Idea Club, we share them with you!
Social media can be a powerful tool for branding your company, attracting candidates and generating sales leads...
So why do so many staffing companies get it wrong? Check out our "What NOT To Do" Guide on Social Media.
At Haley Marketing, we write and track blog results for
more than 130 staffing and recruiting firms. We know from
experience what works, what doesn't, and how to make the
most of a staffing firm blog.
This issue of the Idea Club features a slideshow packed with samples of the latest and greatest websites, email marketing, social media, and direct mail campaigns for the staffing industry
In this Month's Idea Club, we'll show you what your sales
people should...and should not be doing online.
We just released our all new Social Media eBook that will
show you the best ways to sell staffing using Facebook,
LinkedIn, Twitter and more.
This issue of the Idea Club is chock full of ideas to help
you use social media and your website to engage clients,
prospects, and candidates.
Had enough of the hype around social media? Us too!
That's why we put together a tactical, staffing-focused Game
Plan for Social Media.
If you could double the effectiveness of your sales efforts,
what impact would that have on your bottom line? That's why we are such huge fans of content marketing. It
can make a dramatic improvement on your sales and profitability.
So how can you achieve these kinds of results? Our feature
article today will show you some of "the secrets" of content
marketing, but if you really want to know how to make your
marketing work, give us a call at 1.888.696.2900.
2013 is shaping up to be a great year for the staffing industry.
Will it be a great year for your firm?
As you look to grow your sales--and get past the commodity pricing
pressure--be sure to take advantage of the innovative ideas in
this month's feature article on content marketing.
Last month, we asked you to share your stories of thanks.
Today, I'd love to know your thoughts about 2013. Is it
going to be a good year for staffing? How will Affordable
Healthcare impact your firm? What do you think will be the
biggest challenge over the next 12 months?
Hope you enjoy the free treats in this issue of the Idea Club. You'll find a FREE eBook, Make Your Company the First Call. We will show you a process your staffing firm can follow that will make your firm be the service called.
In this issue of the Idea Club, you'll find a free eBook that will show you how to get employers to see the value of your staffing services. You'll also find some information about Fall conferences our team will be speaking at and attending.
We've refreshed our Idea Club design to give you more information in less time. In this issue, you'll find a free eBook. In the eBook, you'll find out why blogs are one of the most powerful online marketing tools for generating job orders and candidate referrals. Plus you'll see which Haley team members will be presenting at Staffing World this Fall.
In this issue of the Idea Club, you'll find a Big Idea that's sure to get your sales engine revving. You'll also discover some of new things we have planned this summer.
In this issue of the Idea Club you'll find out how staffing companies are using Pinterest. We hope this article will inspire your team to start pinning away!
In this issue of the Idea Club, you'll find out how to increase sales and the quality of your recruiting using social media. You'll also find out about our new social sharing service and our next FREE Lunch with Haley webinar.
In this issue of the Idea Club, you'll find out how to get the best bang for your marketing dollars. You'll also find several easy and effective techniques you can use to measure your success. We've also included a tribute to our late Art Director Neil Kowalewski.
With all of the marketing tools out there, email remains one of the best and most affordable ways to win new business and keep existing clients. But with so many emails, how can you make sure that your email gets delivered and stands out from the clutter? In this issue of the Idea Club, you'll be able to download Haley Marketing's brand new guide to email marketing for the staffing industry (for free)!
In this issue:
Unstaffing: The REAL Differentiator: For this month's Idea Club, I've taken a stab at addressing one of the biggest problems in the staffing industry--how we sell. I promise it will challenge how you think about your business.
In this issue: The price is too high! Overcoming the price objection. Also, resources for staffing professionals.